Monday, October 16, 2017

Balenciaga’s Ikea-inspired big blue tote

Copyright © Françoise Herrmann

In Andy Warhol’s tradition of celebrating the mundane Campbell Soup, Balenciaga's big blue tote ($2145) salutes Ikea’s big blue Frakta shopping bag (.99cts)!

What was Ikea's response to the copycat bag, and potential cause for filing an infringement procedure? 

Ikea (UK & Ireland) stated they were "extremely flattered to seemingly be an inspiration for the latest catwalk designs for Balenciaga" (Morby, 2017). ACNE, the Swedish ad agency for IKEA, also launched a poster campaign explaining, in 4 points: "How to identify a real IKEA FRAKTA Bag".

Balenciaga's big blue Ikea-inspired tote, and Ikea's advertisement campaign poster, are both included below.




References
ACNE
Balenciaga
Ikea
Morby, A. (April 26, 2017) IKEA responds to Balenciaga's take on blue tote with spot-the-difference guide

Sunday, October 15, 2017

Oh, patents! Balenciaga belt buckle

Copyright © Françoise Herrmann



The US design patent USD568789 titled Belt buckle was awarded to Isabelle Guichot, former CEO of the Balenciaga company.  

As a reminder, the difference between a US design patent and a US utility patent is the following:
“a “utility patent” protects the way an article is used and works (35 U.S.C. 101), while a "design patent" protects the way an article looks (35 U.S.C. 171)” (USPTO)

The drawing Fig. 1 on file with the patent is included below with an image of the marketed, belt with belt buckle, product. 


Reference
Balenciaga
https://www.balenciaga.com/us

Saturday, October 14, 2017

Oh, patents! Balenciaga single knot cuff

Copyright © Françoise Herrmann

The Balenciaga line of jewelry includes this patented single knot cuff that comes in many variations. The US patent awarded for this design, to Isabelle Guichot, former Balenciaga CEO, is USD730765 titled Bracelet

As a reminder, the difference between a US design patent and a US utility patent is the following:
“a “utility patent” protects the way an article is used and works (35 U.S.C. 101), while a "design patent" protects the way an article looks (35 U.S.C. 171)” (USPTO)
A figure drawing of the design on file for the patent, and an image of the marketed Balenciaga product, called the single knot cuff, in silver and gold, are included below. 

Reference
Balenciaga

Friday, October 13, 2017

Oh, patents! Balenciaga perfume bottle (2)

Copyright © Françoise Herrmann

This patented Balenciaga perfume bottle is used to market the Balenciaga B line of products, which includes perfume and makeup. The US design patent awarded to Isabelle Guichot, former Balenciaga CEO, is USD734164, titled Perfume bottle.

As a reminder, the difference between a US design patent and a US utility patent is the following:
“a “utility patent” protects the way an article is used and works (35 U.S.C. 101), while a "design patent" protects the way an article looks (35 U.S.C. 171)” (USPTO)
Figure 1, on file for the US design patent, is included below with images (from top to bottom) of the Balenciaga B makeup bottle, Balenciaga B Intense and Balenciaga B Skin perfume bottles, including packaging.
       

   



Reference
Balenciaga

Thursday, October 12, 2017

Oh, patents! Balenciaga perfume bottle (1)

Copyright © Françoise Herrmann

Balenciaga US design patent USD718639 titled Perfume Bottle was awarded to Isabelle Guichot, former Balenciaga CEO. This patented perfume bottle design is used to market the Balenciaga perfume called Flora Botanica. 

As a reminder, the difference between a US design patent and a US utility patent is the following:
“a “utility patent” protects the way an article is used and works (35 U.S.C. 101), while a "design patent" protects the way an article looks (35 U.S.C. 171)” (USPTO)
Figure 9, on file for the US design patent, and an image of the marketed Balenciaga Flora Botanica perfume bottle and packaging, are included below.




Reference
Balenciaga
https://www.balenciaga.com/us

Wednesday, October 11, 2017

Oh, patents! Balenciaga shoe

 Copyright © Françoise Herrmann

This Balenciaga shoe is patented! The US design patent USD754955, titled Shoe, was awarded to Isabelle Guichot, the former Balenciaga CEO. A figure drawing on file for this US design patent, and an image of the marketed product are included below. 

As a reminder the difference between a US design patent and a US utility patent is the following:
“a “utility patent” protects the way an article is used and works (35 U.S.C. 101), while a "design patent" protects the way an article looks (35 U.S.C. 171)” (USPTO)

References
Balenciaga

Tuesday, October 10, 2017

Oh, patents! Balenciaga FW17 Triple-S sneaker

Copyright © Françoise Herrmann

The Triple-S Balenciaga sneaker comes hot-off-the-Paris-FW17-runway! 

This sneaker has 3 soles stacked together, and lots of distressed features. The three stacked soles bring together molds for the soles of running, basketball and track footwear, into one visual composite!

Below, a pix of the Balenciaga Triple-S, and a video showing the three soles coming together!

Never mind the price tag, just enjoy the fusion aesthetics!


Reference
Balenciaga