Tuesday, February 20, 2018

Oh, patents! Digimarc® barcodes (1)

Copyright©Françoise Herrmann

You probably take the self-checkout lane at the supermarket, and scan the barcodes on your products yourself. You probably also miss the barcode information a few times, swiping your product at different angles, until it pings, and actually displays on the cash register.  So you know what a barcode looks like, and where to find it. Right?

Now, imagine all your favorite products, without a visible barcode, that you can now scan at any angle, and from anywhere on the packaging. It will take you much less time to check out, since you will never miss a scan, and there will be more space on the packaging for artwork or un-interrupted design. Right?  

Yes, that is exactly what Digimarc® barcodes allow you to do. What you see is no longer what you get, because the product barcode is now copied, and imperceptibly encoded into the design of the package, actually everywhere on the packaging, using a digital watermarking  invention.

The image below shows you exactly what you see, and what any barcode scanner sees, when the products is digimarc-ed.

If you think that all this invisible information is something amazing, or a bit far out... in AR (Augmented Reality), then watch the video included below… because the Digimarc® , developed by the Oregon-based public company Digimarc Corporation, is The Barcode of Everything®.

Using Digimarc® patented watermark technology, everything can be watermarked with data that is invisible to the naked eye, and yet perfectly readable, even audible, and scannable with just a mobile device equipped with the free Digimarc® Discovery app. Everything with a surface, such as print, images and vidoes can be digimarked, not only with product information, but with connected information, like QR Codes, and even interactive information using NFC (Near Field Communication) to tell you about the product's current state.

Indeed, no end to how this digital watermarking technology can be used (for inventory, security, identification, authentication), or what gets watermarked. This is a whole new level of communication in AR (Augmented Reality) !


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