Tuesday, August 29, 2023

Oh, patents! Carolina Herrera 212 Heroes Eau de toilette bottle (for men)

 Copyright © Françoise Herrmann

Carolina Herrera’s skateboard-shaped vaporizing bottle for the Carolina Herrera masculine fragrance 212 Heroes Forever Young is undoubtedly one of the coolest perfume bottles you have ever seen or used. Designed by Jean-Marc Galvez, the bottle was awarded the US design patent USD923485S1, titled Perfume Bottle, on June 29, 2021.  

Launched the same year, the baby-blue liquid fragrance was created by three well-known perfumers: Domitille Michalon Bertier, Juliette Karagueuzoglou and Carlos Benaim, specifically for the young population. The fragrance is fresh, fruity and citrusy (with a pear opening note), even with middles notes of hemp,  and end notes of musk and leather. 

The packaging sends a clear message about the targeted demographics:  "We refuse to conform. We commit to be free. We never give up. We never stop dreaming. We will always be forever young. We will always be heroes." 

Below, the patent cover sheet drawings, showing perspective views of the bottle, and an image of the marketed product. A Youtube video, introducing the  212 Heroes Forever Young Eau de toilette masculine fragrance, is also included.   






Reference
Carolina Herrera

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