Copyright © Françoise Herrmann
Does anyone remember Mars Delight bars? Mars Delight bars were sold for four years, from 2004 to 2008? The design of the two, wavy, wafered, chocolate and caramel, Mars Delight bars was a patented design. A patent was awarded only for the ornamental aspect of the bar—not for the recipe, nor the manufacturing process—just for the way the two Mars Delight bars looked, once removed from their wrapper.
The US design patent, USD634509S, titled Confection, was awarded on September 20, 2005 to Gemma Cudjoe, a British designer. The patent was then assigned to Mars Inc., the privately-owned, multinational confectionary company that manufactured the chocolate Mars Delight candy bars. Below, the patent Figure 1 depicts a front perspective view of the Mars Delight confectionary bar design, together with an image of the marketed product.
Reference
Mars Inc.
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