Copyright © Françoise Herrmann
If you are wondering where the name 'Allbirds®' comes from, here is the myth of its origins. Tim Brown, one the company founders, and no longer CEO, is from New Zealand. The name Allbirds® is a nod to New Zealand, and the fact that when the island was first discovered, no land mammals lived there. New Zealand was “all birds”. All birds including some species that do not fly, such as the kiwi, New Zealand’s national bird. Other flightless birds inhabiting the island include penguins and the kakapo. The mao, also flightless, became extinct.
Reference
Allbirds® (website)
https://www.allbirds.com/
No comments:
Post a Comment