Oh, desire! Azzedine Alaïa (1935-2017) Le Coeur Bag (1)

Copyright © Françoise Herrmann

Brought to you by the Tunisian-born Azzedine Alaïa fashion house in Paris, Le Coeur (heart) bag was launched during the Winter 2022. Le Coeur bag is a leather crossbody bag with zip closures, adjustable strap, and a single cut in the leather, which creates volume for the eye-catching heart shape. 

Immensely popular, this bag was awarded the US design patent USD1020239S1, titled Bag, on April 2, 2024. The patent was awarded to Angela Lauria, and assigned to Azzedine Alaïa SAS, in Paris, France.

Below, the patent Figure 1.1 shows a perspective view of Le Coeur bag, together with an image of the marketed product, in red leather. As a reminder, a US design patent covers the ornamental aspects of a design, or what the invention looks like. Whereas, a US utility patent covers the way an invention works or is manufactured.

References

Azzedine Alaïa (website)
https://www.maison-alaia.com/

USPTO MPEP – Chapt. 1502-01 – Distinction between design and utility patent.
https://www.uspto.gov/web/offices/pac/mpep/s1502.html