Copyright © Françoise Herrmann
Originally created in 1994, by Gianfranco Ferré*, and named Chouchou (a French term of endearment meaning “favorite”), the Lady Dior handbag was rechristened the following year in honor of Princess Diana. The Princess of Wales loved this bag she had received as a gift from Bernadette Chirac, then-first lady of France. She was then seen carrying the handbag on numerous occasions.
Since then, the Lady Dior handbag is history! Originally designed with a black quilted leather pattern (shown below), inspired by the rattan caning of Napoleon III chairs, the Lady Dior handbag has been reinvented many times. For example, the Toile de Jouy** Lady Dior handbag (also shown below) was designed by Maria Grazia Chiuri, Creative Director at the House of Dior from 2016 to 2025.
The US design patent, USD1028500S1, titled Handbag, was awarded on May 28th 2024 to Maria Grazia Chiuri. The Applicant was Christian Dior Couture, in Paris, France. The Maria Grazia Chiuri Lady Dior handbag is made out of an inverted Toile de Jouy-style fabric with the iconic Dior letter charms, and the House name embroidered on the front. The Toile de Jouy for the handbag features a Paris map design.
Below, the patent Figure 1.1 shows a front perspective view of the Chiuri Lady Dior handbag. Beneath the patent drawing, an embodiment of the marketed Chiuri Lady Dior bag, shown in navy inverted Toile de Jouy, with shoulder strap. The image of a vintage, black, quilted lambskin leather, Lady Dior bag, is also included.
Notes
*Gianfranco Ferré (1944-2007), fashion designer with his own brand, was Creative Director at the House of Dior from 1989 to 1997.
**Toile de Jouy is an 18th century, French fabric style made of linen or cotton, originating in Jouy-en-Josas, south-west of Paris. Traditional Toile de Jouy features elaborate pastoral or wild animal scenes that repeat on the fabric.
References
Christian Dior Handbags
De Klerk, A. (April 3, 2024). The history of the hero: The Lady Dior. Harpers Bazaar.
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