Showing posts with label Patagonia. Show all posts
Showing posts with label Patagonia. Show all posts

Monday, December 2, 2024

Wordmarked - Illustrated Patagonia®

Copyright © Françoise Herrmann

Patagonia®'s familiar and illustrated wordmark is described at the United States Patent and Trademark Office (USPTO), Trademark Electronic Search System (TESS). The Patagonia® wordmark description specifies: 'Illustration drawing which includes words', 'Mountains (landscapes); Scenery with mountains', 'Rectangles that are completely or partially shaded' and 'lined with the colors blue, purple, and orange'. This illustrated wordmark was first filed on May 20, 1983, and registered on June 19, 1984 as No.1294523, with the US Serial No.73426881. Most recently, the registration was renewed on March 22, 2024.

Below, the black and white drawing on file at the USPTO's TESS, together with a color version, and a picture of the real, breathtaking, patagonia landscape (on the Chilean side). An untouched landscape of mountains, lakes, and glaciers that inspired the trademark illustration, as well as the company’s stewardship.



As a reminder, Patagonia® Inc., was founded in 1973 by Yvon Chouinard, an expert mountain climber, who invented a mountain climbing chock, in 1976. This invention was granted the US patent, US3948485A, titled Irregular, polygonal mountaineering chock. The patented mountain climbing chock was specifically designed to address the issue of rock scarring, caused by the previous sorts of mountain-climbing equipment.


References

Patagonia® Outdoor Clothing and Gear

www.Patagonia.com  

Patagonia® Works

https://www.patagoniaworks.com

Patagonia® Provisions

https://www.patagoniaprovisions.com  

Sunday, October 17, 2021

Oh patents! Chouinard river wading crampons

Copyright© Françoise Herrmann

Inspired by mountain crampons, designed to prevent mountaineers from slipping and falling on hard ice, Yvon Chouinard (2016), the famous environmentalist, inventor of mountain climbing tools, and founder of the sportswear company Patagonia Inc., designed river wading crampons. River wading crampons are intended to provide traction, preventing fishermen from slipping, on the wet, slimy, algae-covered rocks, beneath their feet. The Chouinard wading crampons invention is recited in the US utility patent US9918518B2, titled Wading crampon, awarded March 20th 2018 to Yvon Chouinard, and assigned to Patagonia Inc

The patent discloses a non-cleated crampon that attaches to a wading shoe or boot, alternatively that could be permanently fixed to the outer sole of a wading shoe or boot. The crampon is made of a soft, malleable metal, such as aluminum, designed to “resiliently conform” or “grab” slippery, wet rocks, beneath the surface of the water. The crampon is attached with a binding system, which is strap-like in the embodiments depicted, although unlimited to this particular type of attachment system. 

The abstract of the invention is included below, together with the invention Figure 3, extracted from the patent, and an image of the Patagonia river wading boots, equipped with the invention wading crampons.

Specifically, according to the Figure 3 drawing, extracted from the patent, and the recitation of the invention, a perspective view of an embodiment the invention 200 is depicted, where the invention traction device 204 is strapped to a wading boot footwear item 202. The traction device 204 comprises a front shank 206 and a heel shank 208, joined with a hinged connecting bar 210, allowing rotation of the front shank 206, relative to the heel shank 208. The traction device also comprises front L-shaped brackets 212, and heel brackets 214, respectively attached to the front (206), and heel (208) shanks. Front and heel semi-rigid attachment members, 216 and 218, designed to conformingly receive the footwear 202, are respectively secured to the L-shaped brackets 212 and 214. A strap 220 and cinching buckle 222 are further provided to adjust and tighten the traction device 204 to the footwear 202.


A non-cleated, soft metal traction device reduces or eliminates slippage on wet and hard surfaces , such as mossy rocks beneath the water surface of a body of water . The traction device includes at least one external metal shank, plate or bar attachable to a footwear item with a desired binding system. The shank is preferably made from a soft metal material, such as a non-heat- treated aluminum alloy, so it is soft enough to grip and elastically conform to moist , wet or otherwise slippery rock and shale . The contact surface of the shank may include grooves, ribs, spaced apart ridges , or other small surface variations to improve the traction of the device in transition environments. [Abstract US9918518B2]

References

Chouinard, Y (2016). Let my people go surfing: The Education of a reluctant business man. New York, NY: Penguin Books.

Patagonia Inc. https://www.patagonia.com

Tuesday, October 12, 2021

Oh, patents! Chouinard Hexentric chocks

Copyright © Françoise Herrmann

Yvon Chouinard, founder of Patagonia Inc., the company that helped to write the book on B-certified corporations(1), was awarded, together with the recently deceased, famous mountain climber, and photographer, Thomas Frost,  a mountain climbing chock patent. in 1976. The patent, US3948485A, titled Irregular, polygonal mountaineering chock, disclosed an irregular hexagonal chock invention, in series of increasing sizes, designed to be wedged between the cracks and openings of mountain rock of varying widths. In particular, the irregular polygonal shape was designed to accommodate cracks that tend to gently and variously converge, whereas the varying lengths of the chock series was designed to accommodate cracks of variable width. (See below, the photograph taken by Frost, where  Chouinard is wearing the chocks around his neck and across his body.)

The invention addressed the problematic situation of rock scaring (flaking or splintering) caused when spikes (called pitons) were hammered into the rock to support climbers. The irregular polygonal shape of the chocks, with side faces of two different widths, also offered more than one attitude for positioning the chock within a crack.  (See the technical drawing above, showing the various attitudes of a chock position within a crack.)

According to the patent, mountaineering chocks were originally ordinary machine nuts collected near the Snowdon Railway,  at the Clogwgn du'r Arddu cliffs, in the North West of Wales, one of the most renowned mountaineering sites. However, because ordinary machine nuts are regular in size, they could not be fitted properly inside irregular, and variously sized cracks that tend to converge. 

Anecdotally, Thomas Frost, who had a mechanical engineering background, made dies for mass production of the invention chocks and other mountaineering equipment, such as carabiners and pitons, some of which Chouinard originally blacksmithed himself. and sold from his car (Patagonia Inc., history). A hardware business that initially operated as Chouinard Equipment, prior to the establishment of the more lucrative "software" sports clothing company Patagonia Inc. A sports clothing company for mountain climbers that trailblazed both the layering of clothes (moisture transport against the skin, middle layer for insulation, and outer shell for protection against wind and moisture), and the use of synthetic fabric (Synchella® and Capilene®), instead of wool and cotton for mountain climbing. A sports clothing company that was also steered at the helm of environmental, community and social activism, including philanthropy. Patagonia Inc., offers 1% of sales for the Planet, for projects involving preservation and restoration of the natural environment.  

The abstract for this invention is included below, together with the patent Figure 1, showing an irregular polygonal invention chock wedged into the crack of a mountain rock. Specifically, the patent Figure 1 depicts a perspective view of the novel irregular polygonal invention chock 10, with a large cavity 42 at the center, in view of minimizing the weight of the larger size chocks. The invention chock 10 is further depicted wedged between opposing walls  14 and 16, and  supporting a portion of a rope sling 12.

A polygonal mountaineering chock with at least two sets of opposed faces in which extensions of each set of faces defines an acute angle, and the median distances between the two sets of opposed faces are unequal, whereby the chock can be received in holding position in cracks or openings of two different widths. A series of such chocks in graduated sizes is provided, with the distances between the sets of opposed faces being uniformly increased, such that at least one position of one chock of the series will fit into any crack of a width between the smaller end of the narrower set of faces of the smallest chock and the larger end of the wider set of faces of the largest chock. 
 [Absract US3948485A]



Note

(1) Certified B Corporations are “do-gooder” companies. They are legally required to consider all the consequences of their decisions, in terms of social, and environmental impact.  B-certified companies “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose”. 

References

1972 - Y. Chouinard by T. Frost

BCertification https://bcorporation.net/

Patagonia Inc.  https://www.patagonia.com/

Patagonia Inc. Company History  https://www.patagonia.com/company-history/


Paumgarten, N. (Nov. 12, 2016) Patagonia’s philosopher-king. The New Yorker.
https://www.newyorker.com/magazine/2016/09/19/patagonias-philosopher-king

Slotnik, D. E. (Sept. 12, 2018) Tom Frost, mountaineer who designed a cleaner climb, dies at 82. NYTimes.
https://www.nytimes.com/2018/09/12/obituaries/tom-frost-dead.html