Friday, December 27, 2013

Oh, patents! Nike Shox

Copyright © Françoise Herrmann

Your Nike footwear is choc' full patents! Take Nike Shox, the revolutionary running footwear, turned sportswear shoe, with a strange looking heel made of rigid plastic columns. That heal embodies some sophisticated technology  including the columns designed to reduce shock from the ground, and a cantilevered heel plate acting as a flexible spring to further absorb the energy imparted to the heel area. The materials for the heel columns are also patented sorts of plastic.

Below appears the Abstract of patent US2011239490 entitled:Article of footwear with shock absorbing heel, awarded to several inventors from Nike in Oregon, with a patent drawing, and pictures of the latest iteration of Nike Shox for both men and women.  

Astract US2011239490
An article of footwear with a shock absorbing heel system is disclosed. The heel system includes a lower heel plate, a set of support members, and an upper heel plate. Also, the heel system includes a heel cover configured to hide the upper heel plate from view. The lower heel plate is associated with a cantilever portion that supports the upper heel plate laterally. As force is applied to the heel system, the support members may compress slightly and the cantilever portion may lower,absorbing energy and or shocks applied by the ground.
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 If you like this footwear, you can customize it to your taste and specifications using Nike ID online.
Nike ID is design software available at, although you will find out that software does not get patented as easily as the soles  and heels of your running shoes!

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