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Françoise Herrmann
And the Bluetooth® logo consisting of the two letter symbols, or runes, of the runic alphabet representing ‘Hagall’ or “H” for “Harald”, and ‘Bjarkan’ or “B” for “Blåtand” (meaning Bluetooth in Old Norse), developed by a marketing design firm.
References
Introduction
to Bluetooth Technology, its Working and its Applications
http://www.edgefxkits.com/blog/bluetooth-technology-and-its-working/Dundes, Alan. 1965. The Study of Folklore. Englewood Cliffs, N.J.: Prentice-Hall.
Dundes, Alan. 1980. "Who Are the Folk?" In Interpreting Folklore. Bloomington, IN: Indiana University Press.
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