Thursday, November 7, 2019

Oh, patents! Fendi® (1) Sock Ankle Boot

Copyright © Françoise Herrmann

Fendi®, the Italian luxury fashion design company, with the double “F” logo, was founded in Rome, Italy, in 1925, by Adele and Edoardo Fendi. Originally a leather and custom fur company, Fendi® was taken over by the founders’ five daughtersPaola, Anna, Franca, Carla and Alda. The five sisters modernized and diversified the company collections, bringing in the German Designer Karl Lagerfeld, as the company’s Creative Director, in 1965, for a tenure that lasted 54 years. Today, Maria Silvia Venturini Fendi, a third-generation Fendi, granddaughter of the founders, Adele and Edoardo Fendi, heads the company’s creative designs.

Among the many US design patents awarded to Maria Silvia Venturini Fendi, USD844949, titled Shoe, was awarded on April 9, 2019. This patented shoe was initially marketed as the Fendi® Sock Ankle Boot, made of knitted fabric, that molds the wearer’s feet and ankles.

As a reminder: “a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]]. 

Included below, Figure 2, extracted from the patent, together with two marketed models of the Fendi® Sock Ankle Boot. 







References
Fendi®
https://www.fendi.com/us
M
PEP – Chapt. 1502-01 – Distinction between design and utility patent
h
ttps://www.uspto.gov/web/offices/pac/mpep/s1502.html

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