According to Fendi®: It's a Baguette!
Fendi®'s most iconic handbag, created in 1997, by Maria Silvia Venturini Fendi, is called the Baguette bag. Since it was first launched, more than 700 different models have been created.
The Fendi® Baguette bag, just like the long french baguette bread that gets tucked under your arm, was also originally designed with a very short shoulder strap, so that it could get tucked, in just the same place.
Awarded the US design patent USD767884, titled Handbag, the Fendi® 3B (3Baguette) is a newer version, launched in 2014, of the classic 1997 Baguette bag. The 3B has an extendable shoulder strap and a patented twist-lock clasp.
When the 3B was first launched, Fendi® asked 5 influential women to design their own Fendi® 3B bags. Fendi® selected Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine, to design the five new 3B bags. The bags were then auctioned within the context of a large philanthropic event, on the occasion of the opening of the Fendi® flagship store, on Madison Avenue, in NYC, on February 13, 2015. In turn, the proceeds of the event were all donated to five philanthropic organizations, selected by the star designers.
The patent Figure 2 drawing of the 3B is included below, together with Images of the five, star-designed, 3B bags created on the occasion of the Fendi® flagship store inauguration on Madison Avenue, in NYC.
The patent Figure 2 drawing of the 3B is included below, together with Images of the five, star-designed, 3B bags created on the occasion of the Fendi® flagship store inauguration on Madison Avenue, in NYC.
As a reminder: “a utility patent” protects the way an
article is used and works (35 U.S.C. 101), while a “design patent” protects the way an
article looks (35 U.S.C.
171) [MPEP Chapt. 1502.01; [R-07.2015]].
References
Fendi®
https://www.fendi.com/us
Five Fendi 3baguette by 5 iconic women - Crash Magazine
https://www.crash.fr/fendi-3baguette-by-5-iconic-women/
MPEP – Chapt. 1502-01 – Distinction between design and utility
patent
https://www.uspto.gov/web/offices/pac/mpep/s1502.html
Zilkha, B. (2-14-2015) Fendi celebrates opening of the New York flagship
Store – Forbes Magazine
https://www.forbes.com/sites/bettinazilkha/2015/02/14/fendi-celebrates-the-opening-of-the-new-york-flagship-store/#561aee0659d2
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