Sunday, August 9, 2026

Oh, patents! Bottle cap for A&F Perfume No. 1

 Copyright © Françoise Herrmann

The square bottle cap for the signature Abercrombie & Fitch (A&F) Perfume No. 1 for women is an industrial design that was registered in Canada. The Canadian industrial design CA146002, titled Cap for bottle, was registered on March 27, 2013. The applicant and registered proprietor are both Abercrombie & Fitch.

Please note that a Canadian industrial design registration protects the unique appearance of a product: its shape, configuration, pattern or ornament (or any combination of these features)

Figure 1, extracted from the Canadian industrial design registration, is shown below, together with the image of a marketed bottle of A&F Perfume No. 1 for women. The bottle has a navy colored fabric bow around its neck. The Canadian industrial design Figure 1 depicts solid lines for the cap, and broken lines—for illustration purposes only—outlining the bottle

The A&F Perfume No. 1, was released in 2011. This fresh floral perfume has a tangerine top note, peony middle note, and pine and sandalwood base notes.

Reference 
Abercrombie & Fitch  (website)
https://www.abercrombie.com/shop/us

Friday, August 7, 2026

Oh, patents! A&F Fierce cologne bottle

Copyright © Françoise Herrmann

Created in 2002, the  Abercrombie & Fitch (A&F) Fierce fragrance for men is arguably the most famous A&F fragrance because it was pumped through A&F store ventilation systems to give customers an olfactory shopping experience. Since 2002 many variations of the Fierce fragrance have been released, including a Fierce for her edition in 2016. The bottles containing the Fierce fragrances are patented designs. 

The USD design patent, USD573035S1, titled Bottle for fragrance, perfume, eau de toilette, cosmetics or other products, was awarded on July 15, 2008 to Brett A. Dean, and assigned to the Abercrombie & Fitch Trading Co. Below, the patent Figure 4 depicts an exploded view of the smaller 2 oz travel-size bottle, together with the image of a marketed 2 oz, travel-size  Fierce cologne bottle. 

Reference
Abercrombie & Fitch (website)
https://www.abercrombie.com/shop/us

Wednesday, August 5, 2026

Oh, patents! Abercrombie & Fitch Bra-Free collection

 Copyright © Françoise Herrmann

Within every piece of the Abercrombie & Fitch (A&F) Bra-Free collection, there is a US utility patent with a scope extending beyond the specification of the invention. Indeed, the A&F Bra-Free collection encompasses a wide variety of garments, including camisoles, maxi and mini dresses, tanks, mock-neck sleeveless tees, scoop-neck tops, high-neck tops, lace tops, and the latest ¾-sleeve pointelle cardigan-tank, each comprising breast support without underwire or padding. An invention recited in the US utility patent, USRE41654E1, titled Garment with interior bra structure and side supports. A patent, assigned to the A&F Trading Co., that was reissued and awarded on Sept. 7th, 2010, to five inventors: Lisa Powers (US), Jami Leigh Anderson (US), Tiffany Nicole Harris (US), Christine Marie Kennedy (US), and Joshua Andrew Baumer (US).

The patent recites an interior bra structure with side supports, specified different from a shelf-bra that tends to minimize the bustline and is less flattering than a real bra. The patent also recites an interior bra structure with supports, different from a built-in bra permanently attached to a garment, that might show owing to a contour unmatched to a garment neckline or its straps, or bulge owing to padding and/or underwire. Thus, the invention offers to remedy the prior art of shelf bras and built-in bras, by offering a flattering bra structure that supports women’s breasts without padding, underwire, flattening, or a contour separate from the garment neckline or straps.


The included patent Figure 1 shows a woman 100 wearing a garment that covers at least her torso 102 and embodies the present interior bra invention. Specifically, the patent Figure 1 depicts a sports camisole 10 with an interior bra structure. The exterior fabric layer 14, of the garment has an upper part 14c, comprising the interior bra fabric layer 16, a front exterior panel 14a, and a rear exterior panel 14b, connected at side seams 14d. Side support panels 18 on each side of the woman’s breasts are connected to the interior fabric layer 16 of the bra structure, near the underarm towards the front, in the area 104.

The image of a striped Bra-Free rib scoop neck tank appears next to the patent Figure 1. Below, the abstract of the invention is also included.
A women's garment with built-in breast support and no underwire, comprises an exterior fabric layer for covering the torso. An exterior fabric layer has an upper part for at least partly covering the breasts. An interior fabric layer is connected to the upper part of the exterior fabric layer and is sized to extend only over the upper part of the exterior fabric layer on the inner surface thereof to cover at least part of the breasts of a woman. A pair of side support panels are connected to the interior fabric layer, each at over one lateral area of the torso, the lateral areas being adjacent respective lateral sides of the breasts and are made of non-stretch material for supporting the breasts. A pair of tapes or other fixing mechanisms are connected to the interior fabric layer and extend along respective medial edges of the side support panels. [Abstract USRE41654E1]
Reference
Abercrombie & Fitch (website)
https://www.abercrombie.com/

Monday, August 3, 2026

Oh, patents! abercrombie kids moose perfume bottle cap

 Copyright © Françoise Herrmann

 abercrombie kids markets a line of gentle, dermatology-tested, cosmetics. This cosmetics line currently includes Life, the girls' perfume, and Play the boys' cologne, both bottles equipped with moose antler bottle caps.

The moose bottle antler caps are a patented design. The US design patent USD953162S, titled Bottle cap, was awarded to Catherine Bamber (US), Kayla Kauzlarich (US)  and Sarah Schwartz, (US), on May 31, 2022. The patent was then assigned to Abercrombie & Fitch Trading Co.

The extracted patent figure 1 depicts a perspective view of the new bottle cap design. The broken lines indicate those parts of the design considered contextual and unclaimed (i.e., unprotected).

The girls' Life perfume, embodying the invention design cap, has a fresh sweet scent, with notes of fresh air, vanilla orchid, amber & musk. The boys' Play cologne has a fresh and crisp scent, with notes of fresh air, sage, sandalwood & musk.

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Saturday, August 1, 2026

Trademarked! A&F moose

 Copyright © Françoise Herrmann

For a lifestyle brand targeting the 20-something crowd, “Naughty or Nice”, sexy, rugged and preppy, one might wonder why a “moose” of all creatures remained as the endearing Abercrombie & Fitch logo, through to 2015, when the adult brand largely switched to logo-free. Whether large, small, or more recently infused with character in the abercrombie kids collections, the A&F moose is unmistakable.

Mystery solved with a cursory overview of Abercrombie & Fitch’s long history. Founded in 1892 in downtown Manhattan (New York City) by David T. Abercrombie as the Abercrombie Co., this nineteenth-century company originally catered to the refined outdoor enthusiast, for whom no suitable clothing or gear existed. Indeed, David T. Abercrombie was well positioned to know this, since he was a surveyor who spent much time in the wilderness. Ezra Fitch, on the other hand, was a wealthy, outdoor-loving, New York lawyer, who injected the company with capital, enabling it to grow. Thus, the moose is a charming symbol of the company’s outdoor roots that has withstood the test of time for more than 150 years.

The A&F moose logo is also a live trademark, registered at the United States Patent and Trademark Office (USPTO). With the serial number 78253625 and the Registration Number 2889083, the Moose logo was registered anew on 5-23-2023 with a current renewal date set to 9-28-2034.

References
Abercrombie & Fitch (website)
abercombie kids (website)
USPTO - Trademarks

Friday, July 24, 2026

Trademarked: ON Dream on.

Copyright © Françoise Herrmann

The familiar ON logo appearing everywhere on the ON CLOUDS brand products is a registered wordmark at the United States Patent and Trademark Office (USPTO). However, the registered wordmark description only partially reveals the logo’s meaning. The description registered in the USPTO database reads:
“The mark consists of the stylized lowercase wording 'ON' with the 'O' appearing on top of the letter "N". The 'O' has a small square extension diagonally sticking out of its top-right side. " Further below is the wording "DREAM ON.".
Indeed, ‘the small square extension diagonally sticking out” that makes the “O” look like an upside-down “Q” is in fact an old-fashioned stylized “light switch”. A switch, which graphically aligns with the brand’s desire to “ignite the human spirit with movement”.

Live and learn!

References
USPTO Trademark Search Results
Staff. The history of ON (running). The Fresh Press by Finish Line Inc.

Monday, July 20, 2026

Oh, patents! ON CLOUDS soles

Copyright © Françoise Herrmann

The ON CLOUDS GmbH company was founded in 2010, in Zurich, Switzerland, by three former professional athletes: Olivier Bernhard*, David Allemann, and Caspar Coppeti. The brand took off with Roger Federer’s endorsement and co-designer partnership in 2019, then went public on the New York Stock Exchange (ONON) in 2021. However, the story of the brand’s origin is one of a kind.

Indeed, ON running shoes were born of cut garden hose pieces (seen as “clouds”) attached under a sports shoe upper. The garden hose pieces were intended to provide a soft landing—gentle on knees—when compressed under the runner’s repeated impact with the ground. Such garden-hose “clouds” would also provide a hard enough surface to enable propulsion, after compression under impact with the ground. An original idea, cobbled by Oliver Bernhard, that became the brand’s “cushioned landing, powerful takeoff” award-winning** cloud technology.

The US design patent USD804159S, titled Shoe sole, was granted on Dec. 5, 2017 to David Allemann (CH ) and Olivier Bernhard (CH), for the ornamental properties of the ON CLOUDS running shoe sole, modeling the original hose-cloud sole.

Below, the patent Figures 1 and 2 depict, respectively, a bottom plan view and a lateral elevation view of the ON CLOUDS running shoe sole, together with an image of a marketed ON Clouds product.



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Notes:
* Swiss Ironman champion.
** ON won the ISPO (Internationale Sponsorenmesse) BrandNew Award in 2010.

Reference
ON CLOUDS (website)
https://www.on.com/en-us/