Tuesday, September 28, 2021

Oh, patents! Recombinant dairy (2)

 Copyright © Françoise Herrmann

A few more patents for Perfect Day Inc.  Patent Cooperation Treaty (PCT), United Nations, World Intellectual Property Organization (WIPO) patents for the company's recombinant dairy proteins. Each patent also member of a larger family of patents, filed selectively in China, Australia, Mexico, Malaysia, Canada, Brasil, Japan, India, the US, and the European Union. 
  • WO2020061503A1 - Methods and compositions for producing homokaryotic filamentous fungal cells.
  • WO2021050759A2 - Compositions comprising subsets of milk lipids, and methods for producing the same.
  • WO2018039632 - Food products comprising milk proteins and non-animal proteins, and methods of producing the same.
  • WO2019213155 - Recombinant milk protein polymers.
  • WO2020081789 - Recombinant components and compositions for use in food products.
  • WO2020219595A1 - Egg replacer and compositions comprising the egg replacer, and methods for producing the same.
  • WO2020219596A - Recombinant milk proteins and compositions comprising the same.
Below, a Perfect Day Inc., video summarizing production of the company's recombinant dairy proteins. 



Reference
Perfect Day Inc. https://perfectdayfoods.com/ 

Saturday, September 25, 2021

Oh, patents! Recombinant dairy ice cream

Copyright © Françoise Herrmann

If non-dairy ice cream is nothing new, then what about recombinant dairy ice cream?

Indeed, for various reasons, plants or nuts (e.g., soy, almond and coconut) are widely used substitutes for mammal-produced milk. Plant- or nut-based dairy substitutes are used for reasons that include allergies, the risk of pathogen-contaminated milk, ethical considerations for the prevention of animal cruelty, and environmental concerns. Environmental concerns such as, for example, the contribution of bovine methane emissions to global greenhouse gasses, and nitrate contamination of groundwater, due to dairy factory effluents. Thus, plant or nut-based dairy substitutes potentially resolve many issues. However, plant or nut-based dairy substitutes, also fail to compare with the taste of mammal-produced dairy. Additionally, plant or nut-based milk substitutes fail to perform in quite the same way as mammal milk, when it comes to making cream, cheese, yogurt, or butter, for example.  

In comes a recombinant dairy composition, using a recombinant milk protein, whose amino acid sequence is at least 98% identical to the amino acid sequence of a mammal milk protein, able to resolve the problematic situation of flavor and performance. A recombinant dairy substitute that replicates the flavor of mammal-produced dairy, minimizes the risks of foodborne pathogens, eliminates the environmental impact of dairy-factory production and associated issues of cruelty to animals, while removing risks of allergy, and providing a comparable nutritional profile.  A substitute milk protein composition that might also perform just like mammal milk in the production of varying dairy products, such as sauces, cheese, yogurt, ice cream, butter etc…

A recombinant dairy substitute composition, masterminded by researchers at Perfect Day Inc., a food technology company, located in Berkeley, California. A company with a business plan for partnering with dairy manufacturers, willing to use the Perfect Day Inc., recombinant milk protein for the production of dairy products. For example, you might currently get one first free pint of animal-free Brave Robot ice cream, at various supermarket locations and stores. Perfect Day Inc., also currently partners with Nick’s vegan ice cream, and Graeters Perfect Indulgence animal-free and lactose–free ice cream. In the future, you might also find a more diversified shelf of cow-milk-free (or goat-milk-free) dairy products, that includes the likes of recombinant dairy camembert, brie and chèvre cheeses, among many more favorites.  

The invention of the recombinant dairy protein, and its method of production, are recited in the US utility patent  US2021037849A1,  titled Compositions comprising a casein and methods of producing the same.

Specifically, the patent claims a substitute ice cream composition comprising a recombinant β-lactoglobulin protein and ash, with an amino-acid sequence, preferably 98% identical to the amino acid sequence of the mammal β-lactoglobulin protein, and no other milk proteins. Similarly, the patent also claims a substitute milk composition, a substitute cream composition, a substitute yogurt composition, a substitute cheese composition, a substitute frozen custard composition, a substitute cream cheese composition, a substitute buttermilk composition, a substitute butter composition, a substitute food powder composition, each comprising a recombinant β-lactoglobulin protein and ash, with an amino-acid sequence preferably 98% identical to the amino acid sequence of the mammal β-lactoglobulin protein, and no other milk proteins.

The abstract of the invention is included below, together with an image of BraveRobot Ice cream in three different flavors: Hazelnut Chocolate Chunk, A Lot of Chocolate, and Raspberry White Truffe, produced using the Perfect Day Inc, recombinant milk protein.

Disclosed herein are methods and compositions including casein, and methods for making these compositions.[Abstract US2021037849A1]

 

So, how does recombinant dairy ice cream fare? Perfect Day Inc., was listed in Time Magazine's curated list  Best inventions of the year 2020. Without compromising the taste of mammal-based milk ice cream and other dairy products, recombinant milk proteins seek to contribute to a long-awaited, kinder, and more gentle future, free of cruelty to animals. Such food technologies are also urgently responsive to the impending disasters of climate change. 

References

Brave Robot IceCream - https://braverobot.co/pages/stores/

Graeters Ice cream - https://www.graeters.com/shop-online/new-perfect-indulgencetm

Nick’s vegan ice cream - https://nicks.com/collections#light-ice-cream

Perfect Day Inc. - https://perfectdayfoods.com/

Time Magazine - 100 best inventions of the year 2020 - https://time.com/collection/best-inventions-2020/

Tuesday, September 21, 2021

Terminology - carmageddon (pénurie)

 Copyright © Françoise Herrmann

Contrary to the term parking karma, the term carmageddon refers to apocalyptic, car-related events, whether the events concern mega-traffic jams, car wrecks, collisions or accidents. Originally, Carmageddon (with a capital letter) was a graphically violent, car racing video game, launched in 1997, censored in many countries,  including the US. 

Exported to the real world (RW), and more specifically to the summer of 2021, the term carmageddon was used in reference to shortages of car rentals in Europe (CNN - Buckley, 2021). Shortages essentially attributed to the preceding year of pandemic lockdowns, when many car rental companies simply sold their fleets (Kunesh, 2021). As a result, it was not only next to impossible to rent a car, in Europe, this summer, car rental prices also skyrocketed. 

Below, an image of carmageddon rental lines at Palma de Mallorca Airport, in Spain, during the summer of 2021.     

References

Buckley, J. (July 24, 2021). The 'carmageddon' engulfing Europe this summer.   https://www.cnn.com/travel/article/europe-car-rental-carmageddon-cmd/index.html

Kunesh, A. (April 2, 2021). The car rental apocalypse: Why renting a car is tough in 2021. 

Staff Challenges .fr (July 1, 2021) Location de voitures cet été: Risque de pénurie. 

Steinmann, L. (May 7, 2021) Location de voitures: Gare à la pénurie cet été: 

Friday, September 17, 2021

Oh, patents! SKIMS™ Shapewear Solution Shorts

 Copyright © Françoise Herrmann

Whoever says you cannot wear shapewear with high slit skirts and dresses has missed the SKIMS Shapewear Solution Shorts #1 and #2, respectively for left or right leg exposure. Designed by Kim Kardashian West et al., SKIMS™ Shapewear Solution Shorts precisely resolve the issue of women’s right or left leg exposure, when wearing high-slit skirts and dresses, while continuing to offer all the advantages of body sculpting shapewear, in terms of smooth lines, rear shaping, and lift. SKIMS Shapewear Solution Shorts simply offer more coverage on one leg than on the other. A solution that is patented in both the United States, and elsewhere, via the United Nations World Intellectual Property Organization (WIPO)(1).

The SKIMS™ Shapewear Solution Shorts invention is disclosed in the US utility patent US10806190B, titled Shapewear undergarment. The patent was awarded on October 20th 2020, to Kim Kardashian West and Jens Grede, and assigned to SKIMS Body IncThe patent discloses an asymmetrical pair of shorts with a greater distance of the thigh covered, on one side, relative to the other.  

Below, the abstract of the patent together with the patent Figures 2 and 9, respectively depicting front views of the patented solution shorts with left and right leg exposure. Images of a model wearing the SKIMS™ Shapewear Solution Shorts, respectively with right and left leg exposure, are also included.

A shapewear undergarment can include first and second leg openings where the first leg opening is located at a greater distance from a hip portion than the second leg opening, such that the shapewear undergarment will cover a greater portion of a wearer's first thigh than the wearer's second thigh when worn.
 [Abstract US10806190B1]



Specifically, the front view Figures 2 and 9 depict the shapewear undergarment worn by an imaginary person. The undergarment has a hip portion 12a midsection portion 14, and two asymmetrical leg portions 22 and 24. The midsection portion 14 suggests a potential extension of the shorts, shaping the midriff.  Figure 2 depicts a leg portion 22 longer than the leg portion 24. Conversely, Figure 9 depicts a leg portion 24 longer than the leg portion 22.  Thus, on Figure 2, a greater portion of the wearer’s left thigh is exposed, whereas on Figure 9, a greater portion of the wearer’s right thigh is exposed. 

Figures 2 and 9 also respectively depict different leg openings 23 and 25. Figure 2 depicts a horizontal leg opening 23 on the longer side, whereas Figure 9 depicts an upswept leg opening 23 on the short side. Conversely, Figure 2 depicts an upswept opening 25 on the shorter side, whereas Figure 9 depicts a horizontal leg opening 25 on the longer side. The upswept openings 23 and 25, respectively depicted on Figures 9 and 2,  extending from the inner thigh to the hip, are both designed to accommodate more exposure of the hip, in case the slit garment, under which the Shapewear Solution Shorts are worn, has a slit that extends as far as the hip. 

Interestingly, the Shapewear Solution Shorts are also disclosed as alternatively reversible. In other words, instead of one pair of shorts for right-side exposure, and another pair of shorts for left-side exposure, the shorts might simply be turned around, so that the longer portion 22 for one leg becomes the longer portion 22 for the other leg. The Shapewear Solution Shorts are further disclosed as performing smoothing, enhancing, shaping, compression, or other sculpting functions, using material known to the state of the art.  Particularly, the Shapewear Solution Shorts are also disclosed as offering light, medium or high compression, with varying areas of compression, also variously graduated.  

-------------
Note:
(1) The WIPO patent family member  WO2020251619A1,  titled Shapewear garment, also recites the Shapewear Solution Shorts invention.  

References
SKIMS™ www.skims.com 

Thursday, September 16, 2021

Oh, patents! Spanx® Arm hosiery (2)

 Copyright © Françoise Herrmann

The Spanx® arm hosiery design was also awarded the US design patent USD880108,  titled  Arm Hosiery,  on April 7, 2020. As a reminder, according to the United States Patent and Trademark Office (USPTO): 

“a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]].

Below the Figures 1, 8 and 9 extracted from the patent, respectively showing the patented ornamental design of the three-quarter-length right sleeve, full-length and elbow-length arm hosiery sleeves. The patent further specifies that the broken lines, on the drawings, indicate those parts of the garment that are excluded from the claimed design. As a result only the ornamental design of the sleeves is patented. The bodice, to which the sleeves are attached, is excluded from this patent. Also included below, an advertisement for the Spanx® full-length embodiments of the arm hosiery, in multiple colors, marketed as Arm Tights®!




References


MPEP – Chapt. 1502-01 – Distinction between design and utility patent
https://www.uspto.gov/web/offices/pac/mpep/s1502.html

Sunday, September 12, 2021

Oh, patents ! SPANX® Arm hosiery (1)

Copyright © Françoise Herrmann

Spanx®, the company that markets Bra-llelujahs®, while boasting “20 Years of great rears”, has a nearly quarter-century history of revolutionizing women’s shapewear. In fact, Spanx® was the company that first ushered body sculpting shapewear, into women’s fashion, in such popular, sensitive, fun, and impeccably researched ways. Shapewear that quickly became Haute contour®. As a result, no wonder that, in 2012, fifteen years after the creation of Spanx®, in 1998, Forbes Magazine declared Sara Blakely, founder, and mastermind, of fashionable contourwear, the youngest, self-made woman billionaire.  

Beginning with footless, body-shaping, pantyhose to enable women to wear sandals with their favorite jeans, followed by “control top fishnet pantyhose” to solve the “grid butt” issue, the rest is history. The legband-free, power mid-thigh hosiery shaper, for smooth lines,  a new line of Mama Spanx® support and shapewear; the nationwide roll-out of the more affordable Spanx® Assets® line at Target; a boutique at Bloomingdale’s, on 59th Street, in NYC; a new line of men’s compression undershirts; the inauguration of the “Give a dam!” Sara Blakely Foundation, and the opening of Spanx® standalone boutiques, Spanx®'s rise to fashion fame was nothing less than meteoric.

Interestingly, behind Spanx®’s fabulous, crimson red, marketing campaigns with Sara Blakely cartoon avatars, women’s delight with the continuous rollout of pun-filled product lines, and shout outs with former Flotus Michelle Obama “We all wear ‘em!”, there is a serious portfolio of patented inventions, each responding to very specific problematic situations of the prior art, each bringing improvement, innovation, and new ways of cost-efficient manufacturing. Arm hosiery is no exception.

Mapped onto the design of body-sculpting leg hosiery, arm hosiery also aims to provide the advantages of resolving one, or several, of the following issues: added warmth, modesty, attractive covering of cellulite and other skin issues, and/or shaping of the upper body extremities to improve circulation, and to minimize the development of varicose veins. Most importantly, the basic problematic situation that the invention addresses is simply that such type of multifunctional hosiery for the upper extremities was not mass-produced, prior to Spanx® design and manufacture, even if dancers had found workarounds for many years. Dancer workaround, for the absence of arm hosiery, consisted in cutting off the feet on their leg tights, and cutting out the crotch, to make a shrug that could be worn across the back of shoulders, for the purpose of keeping arms warm. Thus, arm hosiery definitely fulfilled a need, both arising out of the desire to dress comfortably, attractively, and sensibly, and a market void. However, the Spanx® arm hosiery invention also invoked a few more inventive aspects, particularly the issue of how to design and manufacture arm tights for the upper body, which was non-obviously very different from the design, and methods, invoked for the lower body.

 The US utility patent application US20180310634A1, titled Arm hosiery and method of making same, discloses all the aspects of the arm hosiery invention, and its production processes.  Specifically, the patent application discloses seamless, lightweight sleeves, sewn or bonded on each side of an attractive bodice. A bodice, surrounding the wearer’s torso, that is also seamless, or with seams on the front and back, or seams on the sides. The patent application also discloses that sleeves might be non-compressive, graduated compressive or zone-compressive, offering mild to strong constriction. The sleeves might be full length, three-quarter length, or elbow length, or otherwise designed and variously attached to the bodice, without exceeding the scope of the invention. Likewise, the bodice could be opaque, sheer or non-sheer, with a racertrack back or other configuration without exceeding the scope of the invention. However, the preferred bodice embodiments of the invention are usually non-compressive, in response to women’s preferences.

The patent application also discloses a more cost-effective manufacturing process than the Italian warp knitting process, which enables circular knitting of seamless tubes of different sizes, as a single piece, for the manufacture of high-end sportswear.  The arm-hosiery manufacturing process invoked for this invention is fine gauge (>40) circular knitting machines, specifically single-cylinder, with 4 to 6 feeds, running at a speed in excess of 1000 rpm. The machines enable cut or run lines, following which the small diameter seamless sleeves will be cutout with a hot knife, and/or sewn with overlock stitching (which includes cutting), or the sleeves might otherwise be bonded to the bodice, according to a specified design (for example raglan or in-set). The machines are computer-controlled for the type of knitting, and otherwise electro-mechanical. They may be programmed to finish the end of the arms with a hem, double hem, trim or other design. 

Likewise, the bodice is produced separately with a circular hosiery knitting machine, of the same, or larger, diameter. According to a preferred manufacturing process, the bodice is produced out of two tubes, slit, and sewn or bonded, to wrap around the torso. The preferred embodiment of the bodice further takes the shape of a banded crop top, finished with the machine, although the patent application specifies that a wide variety of  bodice designs might be produced, such as “open bust, waist length, hip length, slip length, bodysuit or catsuit”. Likewise, the bodice neckline might also vary to include “crew neck, v-neck, scoop neck, low cut, turtleneck, open bust, binding, decorative trim and/or embellishments”.  

According to the specification of the invention, the arm hosiery may be produced using any number of fibers known to the state of the art, such as “one or more of nylon, polyester, spandex, cotton, wool, rayon, carbon, lures, modal or Tencel”. Providing the arm hosiery and bodice are sufficiently similar in yarn, weave and weight, the finished garment might be dyed in any color, and also be treated variously with wicking, cooling, warming and/or anti-microbial properties. Finally, according to the specification of the invention, the end product might be packaged in pouches, or in window sleeves, just like pantyhose (see image enclosed above).

The abstract of the invention is included below, together with the patent Figure 1, depicting a front perspective view of a garment, comprising a bodice and seamless arms according to the disclosure. Specifically, the patent figure shows a garment with three-quarter length raglan sleeves 40, attached to a bodice 20, embodied as a crop top, with a crew neckline 50, and a finished bottom band 30. The garment also has finished sleeves 10, with cuffs, finished on the circular knitting machine. Images of various arm hosiery, marketed as Arm Tights!™  (below), and of the Arm Tights! windowed sleeve packaging (above), are also included. 

Arm hosiery, more specifically, arm tights or arm stockings are described that provide a wearer with the same advantages as tights or stocking can provide for the legs. The arm hosiery as described are seamless hosiery that are attached to a comfortable and attractive bodice providing comfortable and attractive sheer arm covers that can be worn under a variety of tops, dresses, and the like.  [Abstract US20180310634A1]

Reference
Spanx® www.spanx.com

Thursday, September 9, 2021

Oh, patents! CuteCircuit Music Shirt™

 Copyright© Françoise Herrmann

The latest Internet-connected and haptic technology-enabled piece of fashionwear from CuteCircuit is the Music Shirt™.  Nominated one of Time Magazine’s 100 Best Inventions of the Year, on November 19, 2020, the CuteCircuit Music Shirt enables wearers to immerse themselves into music, and deaf wearers in particular, to feel the sounds of music.

Using the principles of actuator technology, also invoked to mastermind the Hug Shirt™, the Music Shirt™ is equipped with sixteen actuator motors that generate varying vibrations and pulses, according to sounds. Thus, the Music Shirt™ algorithm is able to translate music sounds, captured and recorded digitally, into strategically placed vibrations on a Bluetooth®-connected Music Shirt™, enabling wearers, deaf in particular, to experience music viscerally. For example, an orchestra floor is mapped into different recording sections, the converted sounds of which will be distributed variously on a Bluetooth®-connected Music Shirt™. As a result, sensations of the lowest drum sounds are translated into vibrations felt in the abdomen area, while all the higher frequency sounds of flutes and violins are felt as vibrations on the upper body, including the intensities and variations of rhythm and beat.

The Music Shirt™ is available for individual purchase, and at various music venues, offering an immersive music experience.  For example, the following YouTube video shows several deaf wearers' haptic experiences,  in collaboration with the Junge Symphoniker Hamburg, in Germany.

The CuteCircuit Music Shirt™ was created by Francesca Rosella (Italy) and Ryan Genz (USA), founders of the pioneering, wearable technology, fashion brand company CuteCircuit. The Music Shirt™ functions using the Hug Shirt™ app, where users might select music pieces to playback on a Bluetooth®-connected Music Shirt™. The Music Shirt™ also functions using the QPro music software, enabling musicians to create music that includes the haptic sensory experience of the Music Shirt™.  

The patent-pending Music Shirt™ invention arises at the intersection of several patented domains such as 3D Spatial Audio, Haptics for Augmented Reality, Interactive Luminous Garments, Multimedia Wearable Telecommunication Devices, and Sensor Enhanced Fabric constructions.

References

CuteCircuit https://cutecircuit.com/

CuteCircuit sound shirt – Feel the music --  Time Magazine 100 Best inventions in 2020. https://time.com/collection/best-inventions-2020/5911419/cutecircuit-soundshirt/ 

Meyer, D. (May 18, 2016), A new shirt can help deaf people feel music. Fortune.com.  https://fortune.com/2016/05/18/cutecircuit-sound-shirt/

QPro music software tools

https://www.avid.com/pro-tools

Wednesday, September 8, 2021

Oh, patents ! CuteCircuit Hug Shirt™

 Copyright © Françoise Herrmann

With hindsight, perhaps that the only item missing from the pandemic-related, federal government, stimulus programs was the CuteCircuit Hug Shirt™. Designed to provide long-distance hugs, via Bluetooth®-type connection to a mobile device, the Hug Shirt™ would have been the perfect, federally-approved way to connect during the long lockdown period, while complying with all the CDCs’ guidelines for maintaining social distance.

Imagine having received a larger envelope, shirt included! A Hug Shirt that would have enabled you to send virtual hugs, replicating your warmth, pressure, duration of embrace and even heartbeat, to a loved one or friend, also wearing another Hug Shirt™! In fact, the army was originally interested in the CuteCircuit Hug Shirt™ as a way of bridging distances and boosting troop morale [US20070063849A1].

Designed by the trailblazing, wearable technology, fashion-brand company, CuteCircuit, founded by Francesca Rosella (Italy) and Ryan Genz (USA), the first 2002 Hug Shirt™, was nominated one of Time Magazine's Best Inventions of the Year, in 2006. Since the first Hug Shirt™ hit the runway in 2004, two updates have been created: the 2006 Hug Shirt and a recent Hug Shirt™, which only requires the receiver to wear a Hug Shirt™, since a virtual hug can be created, or selected, directly on the CuteCircuit Hug Shirt™ Mobile App (see image of the Hug Shirt™ interface).

Combining Internet-connected clothing with haptic (touch) telecommunication, the Hug Shirt™ is patented. The US utility patent US20070063849A1 titled Wearable haptic telecommunication device and system, recites the Hug Shirt™ invention. The abstract of the invention is included below, together with the Figure 1B of the patent application. An image of the most recent marketed version of the Hug Shirt™ is also included.
A wearable telecommunication device, such as a garment, that allows sending the sensation of touch, for example in the form of a hug, over a distance. Embedded in the garment are sensors and actuators, and typically one garment is worn by the sender and another by the recipient. The sensors capture various parameters representative of the touch, including the strength of the touch, the skin warmth and the heartbeat rate of the wearer, and the actuators recreate the sensation of that touch, and warmth through heating, vibration, and inflation. A wired or wireless connection permits the data captured by the sensors in the sender garment to be transmitted to the actuators of the recipient garment. 
 [Abstract US20070063849A1]
Figure 1B - US20070063849A1
Figure 1B - US20070063849A1


Specifically, the Figure 1B depicts a Hug Shirt™, comprising standard long sleeves 180, with generally circular markings 190, outlining strategic points around neck, hips, back, and shoulders, where pockets might be placed to receive what the patent designates as removable, sensor and actuator sandwich packages. Very thin and flexible sandwich packages, comprising the actuators and sensors, required to send, and receive, haptic information, according to the invention. For example, the sandwich packages might comprise one or more sensors, such as a pressure sensor, heartbeat rate sensor, temperature sensor, and a microphone. Likewise, the sandwich packages might comprise one or more actuators, such as a speaker, a heating pad, a tiny pump and a balloon or other bladder. The sandwich packages are removable so that the shirts might be cleaned.

In addition to the actuator and sensor sandwich packages, the Hug Shirts™ each comprise a microprocessor for processing sensor data into digital data. The microprocessor has a battery or other power source. Each Hug Shirt™ also comprises a communications module with a wired or wireless Bluetooth-type connection to a mobile device, equipped with the CuteCircuit Hug Shirt™ app. The Hug Shirt™ also comprises actuator electronics for driving the actuators, particularly the one or more pumps, used to inflate small bladders designed to provide the pressure sensations of a hug. 

For remote transmission or reception of haptic data (i.e., of hugs), a user wearing a Hug Shirt™ initiates a hug, moving within the shirt, and touching the strategic circular points of the shirt, activating the heartbeat, pressure and temperature sensors. In turn, movement and touch are sensed, recorded and converted to digital data by the microprocessor. The digital data of the hug is then transmitted to the mobile CuteCircuit Hug Shirt™ app via the communication module with Bluetooth®-type or wired connection. Finally, the mobile app sends an SMS, comprising virtual hug data for the receiver wearing a connected Hug Shirt™. In turn, the virtual hug message, activates the receiver’s sensors and actuators, reproducing the hug that was sent, a few feet, or thousands of miles, away. Alternatively, the person sending a hug, without a Hug Shirt™ might use the Hug Shirt™ app to select or design a hug, which will then be transmitted to the receiver, wearing Hug Shirt that will decode and playback the hug sent.

Contactless hugs galore, what a missed benefit!

 References

Amazing Embrace  - Time Magazine Best Inventions of 2006.   http://content.time.com/time/specials/packages/article/0,28804,1939342_1939424_1939709,00.html  

CuteCircuit https://cutecircuit.com/  

Weir, J. (May 17, 2007) CuteCircuit Hug Shirt.  https://crunchwear.com/cutecircuit-hug-shirt/