Monday, July 29, 2019

Oh, patents! Impossible Burger® vs. Beyond Burger®

Copyright © Françoise Herrmann



 You decide!

References
Capritto, A. (05-30-2019) Impossible meat vs.Beyond Meat burger: Taste, ingredients and availability compared. CNET May 30, 2019
https://www.cnet.com/news/beyond-meat-vs-impossible-burger-whats-the-difference/
Duggan, T. (05-16-2019) Critics question ethics behind Impossible Burger’s rapid fast-food expansion SF Chronicle
https://www.sfchronicle.com/food/article/Critics-question-ethics-behind-Impossible-13851537.php
Lamb, C. (03-01-2018) We Tried The Impossible Burger, And It Was… The Spoon
https://thespoon.tech/we-tried-the-impossible-burger-and-it-was/
Taylor, K & S. Gall (06-15-2019) How the Beyond Burger and the Impossible Burger actually compare when it comes to calories, sodium, and more. Business Insider
https://www.businessinsider.com/beyond-burger-vs-impossible-burger-nutrition-compares-2019-6
Thompson, K. (06-20-2019) What’s the Difference Between Impossible Foods and Beyond Meat? Thrillist

Sunday, July 28, 2019

Oh, patents! Jooki®


Copyright Françoise Herrmann

Too little or too old to manipulate mobile phone or tablet playlists? Strong desire to play and listen to music or favorite songs? Muuselabs Ltd., a Belgian startup has invented a screenless and connected smart music player with linked playlists that even toddlers can play. This music player, marketed exclusively for little kids, is called Jooki®, short for “jukebox”.  A WIFI and Bluetooth connected jukebox speaker for small kids, invented by former Google, Huawei, and Barco, “tender-hearted geek daddies” with plenty of hands-on-at-home experience, in collaboration with a combined total of six very small beta-version testing children. 

Toddlers choose a toy character linked to playlists, and just position it on the speaker player. It is as simple as that. Parents do the leg work by creating the playlists and connecting them to the anchoring toy characters and player. The fact that Jooki® is designed without a screen pleases many parents, as screens are perceived as devices that isolate. Jooki® is also specially designed to give parents a break from responding to ever-pressing requests for playing favorite songs and music from an adult tablet or mobile phone, while offering complete control on the content. The player speaker includes a headset jack, rechargeable battery lasting 8 hours, an SD card slot, and an app for programming the playlists, and setting up the WIFI connection. Jooki® is robust and interactive, allowing even the smallest child to play favorite songs and music wirelessly, inside or outdoors, simply placing toy characters linked to playlists onto a player that dubs as a high-quality sound speaker.

The below YouTube video shows children at play with Jooki®, the jukebox for kids.


The Jooki® invention is recited in the PCT WIPO patent application WO2015078923 (A1) titled Interactive Media System. The invention arises out of the observation that MP3 players and other conventional media players require skills unsuitable for small children and perhaps no longer suitable for the elderly or disabled. Skills such as reading tiny screen information and fine motor coordination for scrolling and selecting information using pushbuttons and click wheels. Thus, the Jooki® invention is an improvement on prior media players. It is designed without a screen, and easy to manipulate playlist-linked characters, in the shape of-easy-to-grasp objects that the user can simply place onto the music player. 

While the scope of the invention extends to various user populations, the marketed Jooki® targets young children. Similarly, while the scope of the invention extends to books, music, images and video, the marketed Jooki® is an audio jukebox – without excluding future more diversified manufacturing.

The patent describes the various components of the invention and their operation. The components comprise such items as the anchors, sensors and the player speaker; the computer chip suitable for media decoding, playing and for controlling the media player, also for decrypting unique anchor identifiers received by the device sensor using an anchor association database with a look-up table that associates a unique anchor identifier with media files or sets of file; the media storage device for storing media files; the audio amplifier, speaker, microphone, and the user controls for on/off, volume and forward/backward functions; as well as the media management software executed by the player, enabling storage of playlists onto the device.

The abstract of the invention is included below together with the patent Figure 5 drawing, showing the Jooki® Interactive Media System 100 with two linked figurative anchors, depicting a cello 105A and a drum 105B. The linked anchors are placed on the player, where a sensor 120 is designed to detect the unique anchor identifier linked to a particular playlist, enabling to play the music files. An image of the marketed Jooki® player with its lined-up play toy anchors is also included next to the patent figure drawing. For this invention, the below juxtaposition of images highlights differences between prototype design and the final marketed product. 
The present disclosure provides an interactive media system. The system includes a set of anchors. Each anchor in the set of anchors is associated with an interactive audio/video composition. Each anchor includes an anchor identifier device includes an anchor identifier. The system also includes an anchor sensor configured to: detect the anchor identifier device of one anchor; read the anchor identifier device of the detected anchor to obtain the unique anchor identifier from the detected anchor identifier device; and transmit the unique anchor identifier. The system also includes a media player configured to: receive the unique anchor identifier from the sensor;  identify a media file that is associated with the unique anchor identifier, the media file being part of a playlist that forms the interactive audio/video composition; obtain the media file; and play the media file.  [Abstract WO2015078923 (A1)]

Bottom line… Jooki® was voted best ever music player for kids! It received the Best Family Tech Award at CES 2017; the Most Innovative Product Award at Distree Connect 3rd Edition, in Paris, in April 2017, after convincing judges in less than 60 seconds; and one of 8 awards at the Copenhagen Most Creative Business Competition, in 2016.

References
Muuselabs Ltd.
Jooki® rocks

Saturday, July 27, 2019

Oh, patents! Beyond Meat®


Copyright © Françoise Herrmann

Beyond Meat® is the new faux meat kid on the NASDAQ stock exchange, trading with the ticker symbol BYND (NASDAQ). The company launched its IPO on May 2, 2019 with an initial share price of $25. Today, BYND shares are trading at more than $200, up 700%! The US faux meat sector of the economy is up 11%. Faux meat is hot, hot, hot! (Reinicke, 2019)


If you are wondering about cooking your own faux meat, Beyond Meat® burger patties are available in the meat sections of supermarkets and grocery stores across the country (Bernot, 2019). Beyond Meat® has also partnered with Dunkin’® Donuts for rolling out faux breakfast sausage sandwiches, and is preparing to roll out faux bacon (Weiner-Bronne, 2019; O'Kane, 2019). Thus, you might already find faux sausages called Beyond Sausages®, in two flavors: Brat Original and Hot Italian, at your local supermarkets, and faux bacon some time in the very near future. In the interim, you will also find Beyond Beef® Crumbles in the frozen section of supermarkets to make tacos and/or to add to your favorite spaghetti sauce, as well as Beyond Beef® faux ground beef (e.g.; for making meatballs). Bonus mouthwatering recipes are included at the Beyond Meat® website.

The ingredients and processes for producing Beyond Meat® faux beef, faux sausages and faux bacon are disclosed most recently in the US patent application US20180310599A1, titled Meat-like food products. The Beyond Meat® 2018 patent application is uncommon in that the 52-page document contains 80 paragraphs (7 pages in two columns) of definitions for the special meanings of the terms used to disclose the Beyond Meat® invention. Thus, you will find useful definitions, in the description section of this patent application, for terms that may appear obscure, such as 80/20 and 90/10 beef or crosslinking; for unusual uses of terms such as dough,  flour and gel in reference to meat; or for dispelling the potential legal ambiguity of such terms as about, or the indefiniteness of evaluation parameters such as doneness, chewiness, cohesiveness, juiciness, gumminess, springiness, taste, texture, sizzle sound, and mouthfeel.

The Beyond Meat® invention arises with a threefold concern for the health, environmental and ethical issues connected to the consumption of animal meat, animal husbandry and cruelty. Accordingly, the invention strives to remedy with a product that is healthier than animal meat, as nutritious, and without the high greenhouse gas footprint, and insane cruelty associated with animal meat production. 

Compared to the prior art of plant-based meat alternatives, the Beyond Meat® invention particularly addresses the quality of the sensory experience of eating and cooking meat (e.g.; sounds and aromas during the transition from raw to cooked faux meat, the mouthfeel, taste, chewiness, juiciness and texture when ingested); the nutritional and health values of plant-based meat (e.g.; without cholesterol or high saturated fat content, or the risks of allergy to gluten and soy); and the versatility of use (e.g.; as faux patties for burgers, faux ground meat for meatloaf and sauces, crumbles for tacos, or stuffed in a sausage skin for hotdogs). 

Indeed, the invention seeks to exceed customer satisfaction for animal meat, in an effort to finally win animal meat consumers over to the vegetarian and/or vegan camp. At the end of the day, this invention is a challenge to Go Beyond™ meat, to join a movement with different beliefs and the higher purposes of mitigating climate change and promoting health. The company states on its website: 
“Go Beyond™ isn’t a polite invitation. It’s a bold challenge to break barriers, defy convention, shatter expectations.”
The Youtube video below spotlights the Go Beyond™ message and movement.


The Beyond Meat® patent application recites in great detail all the various meat-like food products: the possible ingredients and their percentages per weight that enter into various compositions of Beyond Meat® faux meat (e.g.; meat-like proteins, lipids, carbohydrates, edible fibre, and moisture) and their binding agents.

The patent application also recites the various agent release systems, including emulsions, functioning to promote such aspects of the meat-like food products as juiciness, binding of cooked or uncooked faux meat, taste, sizzle sounds with the release of fats, and doneness triggered by heat from the outside to the center, interacting with the red color of the faux meat.

In particular, for some embodiments of the invention, the red color of the faux meat is also described as potentially using various natural extracts and their combinations, such as for example:
“beet extract and annatto, beet extract and turmeric, beet extract and saffron, beet extract and purple carrot, beet extract and grape seed extract, beet extract and tomato extract, beet extract and lycopene, beet extract and beta carotene, beet extract and anthocyanin, beet extract and anthocyanin and annatto, beet extract and annatto and lycopene, beet extract and ascorbic acid , anthocyanin and annatto, beet extract and annatto and ascorbic acid, beet extract and annatto and beta carotene, beet extract and turmeric and ascorbic acid, and anthocyanin and lycopene and annatto.” [0142]
The abstract of the Beyond Meat® faux meat invention is included below, together with the patent Figure 1 image of a burger.  An image of the marketed uncooked Beyond Meat® patty burgers is also included above. 
Provided are food products that have structures, textures, and other properties comparable to those of animal meat, and that may therefore serve as substitutes for animal meat. Also provided are processes for production of such ground meat - like food products. [Abstract US20180310599A1]
-----

In the twilight zone, it remains to be seen whether the backlash for the Beyond Meat® invention might not come from those vegetarians who are choking at how much Beyond Meat® looks, tastes and smells like real animal meat, when such vegetarians have not joined forces with nutritionists who point out that highly-processed plant-based food such as faux meat is different from plant-based whole foods (Harris, 2019; Sweeney, 2019). However, such true vegetarians are probably still far outnumbered by vegetarians still-craving-for-meat, and meat lovers who have no plans yet for a plant-based diet, both of which might indeed be won, in ever greater numbers, as Beyond Meat® consumers.  

References
Beyond Meat® - The future of Protein™
CNN –Weiner-Bronner, D.  (July 24, 2019)  Dunkin is launching a breakfast sandwich with Beyond Meat® sausage
CBS News – O’kane, C. (July 24, 2019) Beyond Meat® is developing plant-based bacon
Business Insider Reinicke, C. (July 23 2019) - Beyond Meat® extends its post-IPO surge to 734%, breaking the $200-a-share threshold for the first time (BYND)
The Takeout  Bernot, K. (June 6, 2019) Where does Beyond Meat® belong in the grocery store?
Kummer, C. (03-31-2015) The problem with fake meat – MIT Technology Review
Harris, S. (July 24, 2019) Beyond Meat® says its burgers are healthier than beef. Health experts aren't so sure – CBC News, Canada
NASDAQ BEYOND MEAT, INC. (BYND) IPO
https://www.nasdaq.com/markets/ipos/company/beyond-meat-inc-977310-88416
Sweeney, E. (07-10-2019) Are Beyond Meat® and Impossible Burgers® better for you? Nutritionists Weigh In. The Huffington Post   https://www.huffpost.com/entry/beyond-meat-impossible-burger-healthy_l_5d164ad1e4b07f6ca57cc3ed

Saturday, July 20, 2019

50 years ago… today!


Copyright © Françoise Herrmann

 

Synopsis of events
July 16, 1969
Departure of the First Moon Landing Mission from Earth, at Cape Kennedy, Florida, aboard the Apollo 11 Saturn V rocket – Astronauts: Neil Armstrong (Commander), Edwin “Buzz” Aldrin (Lunar Module “Eagle” Pilot) and Michael Collins (Command Module "Columbia" Pilot)

July 20, 1969
“The Eagle has landed.” (Armstrong, 1969). Landing of the detached Lunar Module (LM) named “Eagle” on the moon.  
“One small step for man, one giant leap for mankind” (Armstrong, 1969). First step on the moon, followed by Buzz Aldrin, twenty minutes later.

July 24, 1969 – Return to earth, re-entry into the earth's atmosphere, and splashdown 900 miles southwest of Hawaii, 13 miles from the USS Hornet recovery ship, aboard Command Module Columbia, with three giant parachutes deployed.

Reference
NASA – Apollo 11 Mission Overview

Friday, July 19, 2019

Oh, patents! More Impossible Foods Inc., patents

Copyright © Françoise Herrmann

The following is a hyperlinked sample list of additional Impossible Foods Inc., patents and patent applications, reciting various Impossible Foods Inc.; food technology inventions. A YouTube video interview is also included, of Dr. Patrick Brown, the Founder and CEO of Impossible Foods Inc., at Hub Culture 2018, in Davos. 


Some of the patents listed are part of large patent families. For example, the US patent application US2017290363A1, titled Methods and compositions for affecting the flavor and aroma profile of consumables, reciting the engineered cooking aroma invention of Impossible Food Inc.; faux meat, belongs to a 96-member patent family. Thus, the below list is far from exhaustive.
  • AU2018200707A1 - Non-dairy cheese replica comprising a coacervate
  • AU2016231499B2 - Methods and compositions for consumables
  • AU2012281064A1 - Methods and compositions for consumables
  • AU2014205122B2- Non-dairy cheese replica comprising a coacervate
  • CA2897600A1 -  Methods and compositions for affecting the flavor and aroma profile of consumables
  • CA2897602A1 - Methods and compositions for consumables 
  • CA2897606A1 - Non-dairy cheese replica comprising a coacervate
  • EP2943072B1 - Methods and compositions for affecting the flavor and aroma profile of consumables
  • US9700067B2- Methods and compositions for affecting the flavor and aroma profile of consumables
  • US9808029B2 - Methods and compositions for affecting the flavor and aroma profile of consumables
  • US9833768B2 - Affinity reagents for protein purification
  • US9938327B2 - Expression constructs and methods of genetically engineering methylotrophic yeast
  • US10039306B2 - Methods and compositions for consumables
  • US10087434B2 - Methods for extracting and purifying non-denatured proteins
  • US10172380B2 - Ground meat replicas
  • US10273492B2 - Expression constructs and methods of genetically engineering methylotrophic yeast
  • US20150305361A1 - Methods and compositions for consumables
  • US20160222054A - Ph switchable reagents and methods for their use
  • US20160340411A1 - Secretion of heme-containing polypeptides
  • US20170342132A1- Secretion of heme-containing polypeptides
  • US2017290363A1 - Methods and compositions for affecting the flavor and aroma profile of consumables 
  • US2019008192A1 - Methods and compositions for consumables
  • TR201802708T4 - Tüketim ürünlerinin tat ve aroma profiline etki edilmesine yönelik yöntemler ve bileşimler [English title:Supplies methods and compositions for influencing the flavor and aroma profiles.]
  • WO2013138793A2 - Affinity reagants for protein purification
  • WO2013010042A1 - Methods and compositions for consumables
  • WO2015042405A1 - PH switchable reagents and methods for their use  
  • WO2015127388A1 - Soy-based cheese
  • WO2015038796A2 - Secretion of heme-containing polypeptides
  • WO2016183163A1 - Expression constructs and methods of genetically engineering methylotrophic yeast  
Reference
Hub culture
Impossible Foods Inc.

Tuesday, July 16, 2019

Oh, patents! Patented cheese

Copyright © Françoise Herrmann

Patented cheese? Impossible! Yes, Impossible™ cheese!  Plant or plant-based faux cheese that slices, melts, grates or cubes. Faux cheese that tastes like real cheese in all of its regional varieties, without the lactose, the cholesterol or high saturated fat content.

Impossible Foods Inc., the same company that is currently experiencing difficulties keeping up with demands for Impossible™ Whoppers®, filed a US patent application for its faux cheese invention in the document US20140127358A1, titled Methods and compositions for consumables.

The Impossible Foods Inc., patent application informs us that, for more than 4000 years, humans have been making cheese, curdling dairy milk, using rennet (animal, vegetable or microbial), or some combination of acid, like lemon or vinegar, and heat, depending on the type of dairy cheese being produced. However, Rennet cannot be used for the process of making cheese from nondairy milk, such as almond milk, chestnut milk, pecan milk, hazelnut milk, cashew milk, pine nut milk, and walnut milk.  Thus, various prior art processes have been developed to produce nondairy, plant-based cheese. 

While nondairy cheese-making processes may reduce the global energy footprint of dairy cheese making, estimated to generate 4% of greenhouse gases, as well as all risks of lactose allergies and other diet-related health issues, this tradeoff is purported to fail replicating the desirable properties of real cheese. Indeed, prior art plant-based products are deemed quite inadequate in replicating such prized properties as the mouthfeel, aromas, and tastes of real cheese, in all of its immense variety.

The Impossble Foods Inc., faux cheese invention thus arises primarily as a solution to the prior art problem of quality (i.e. mouthfeel, taste, and aroma) of the faux cheese replicas, and by extension various health concerns for allergies and diet, as well as the global warming costs of producing real cheese. 

The detailed description of the Impossible Foods Inc., patent application is divided into 4 sections: 
     I - Formulation of the plant-based milk [0052]
     II - Curdling process of plant or plant-based milk [0084]
     III - Production process of cheese replicas using the curdled plant milk [0095], and 
   IV - Varieties and uses of the invention cheese replicas, both for human and animal consumption, and veterinary purposes [0112] 
The four sections of the detailed description conclude with seven Examples [0129 - 0239], covering such items as:
     Example 1 - Comparative effectiveness of transglutaminase in curdling various sorts of nut milk [0129] 
     Example 2 - Preparation of almond and macadamia nut milk [0130] 
     Example 3 - Preparation of a soft fresh cheese replica [0145] 
     Example 4 - Preparation of a salted soft cheese replica [0159]
     Example 5 - Preparation of a ripened soft cheese replica  [0185] 
     Example 6 - Production of a goat cheese replica [0201] 
   Example 7 - Alternative production of cultured gels using purified or synthesized protein emulsions, in contrast to the more ancestral dairy cheese-making process, informing the production of faux cheese [0215]

In the first section of the detailed description of the invention [0052-0083], in regards to the formulation of plant milk, the application discloses various processes for obtaining the plant-based emulsion or nut milk, comprising collection of the raw, roasted, dry roasted, toasted or baked nuts (e.g.; almonds, cashews, brazil nuts, chestnuts, coconuts, hazelnuts, macadamia nuts, peanuts, pecans, pistachios or walnuts) or seeds (e.g.; legumes, cereals, and gymnosperms); surface sterilization of the nuts or seeds to remove contaminants, decompounding (i.e.; grinding, blending, milling or other processes) of the nuts or seeds in water to form a slurry, and centrifugation of the plant slurry to remove at least 85% of the suspended insoluble solids, otherwise hindering the formation of curds. A discovery that was found to explain the grainy or pasty mouthfeel of the prior art cheese replicas. 

The invention centrifugation process thus results in a “cream layer” and “skim layer” from which insoluble particles have been substantially removed. The creamy layer is an emulsion that comprises proteins, fats, and water. The “skim layer” is a solution that comprises proteins in water. The layers might be separated and recombined in different ratios, or used separately, depending on the type of cheese preparation. The nut milk obtained might then be pasteurized.

Proteins might otherwise be isolated, purified or enriched or even synthesized in vitro, then mixed with fats to produce plant milk. In this case, the resulting plant milk ultimately does not contain insoluble solids, or any of the mouthfeel disadvantages associated with the insoluble solids.

Bacteria of one or several sources are also added to the plant milk emulsion and grown for flavor. In some embodiments, the plant milk emulsion comprises sugars from various sources (non-dairy glucose, sucrose, fructose or other sources) used to promote the cheese microbial culture. Other ingredients may include an organic acid to adjust the plant milk pH and create the characteristic sour taste of cheese.

In the second section of the detailed description of the invention [0084-0094], the application discloses the process and its variations of curdling plant milk. In general, the process invoked comprises denaturing the plant proteins or crosslinking them with a transglutaminase enzyme to form curds. The application describes all the different sorts of transglutaminase, their source or production, and the quantities that can be used to induce curdling of plant milk. Denaturation processes of plant proteins to form curds, such as heat, the adjunction of solvents or acids, or other agents, are also briefly described.

In the third section of the detailed description of the invention [0095-0111], the application discloses the processes for transforming plant milk curds to cheese replicas, including reference to the more detailed cheese replica compositions found in the patent application Examples. The processes described are borrowed from ancestral processing of dairy curds, including cutting, draining, forming, pressing, waxing, aging, scalding, smoking, salting or ripening. Interestingly, the application points out that, because the cheese replicas contain no dairy, production does not necessarily have to be associated with dairy farms or dairy producing regions. In turn, the planned location of production facilities might be designed to reduce transportation costs of the cheese replicas, and consequently the extent of their energy footprint.

In the fourth section of the detailed description of the invention [0112-0128], the uses of the cheese replicas disclosed are described as suitable for both animal and human consumption, as well as veterinary purposes. For animal consumption, cheese replicas may be used as treats. For veterinary uses, the cheese replicas may include medication. For human consumption, the cheese replicas are designed to look, taste and smell like all varieties of real cheese (e.g.; cheddar, goat, cream cheese, yogurts, etc.), in such a way that a human might not be able to distinguish between the real cheese and the replica. In other instances, the cheese replicas are marked explicitly with "no lactose" information intended specifically for people intolerant to lactose. The application also describes the various criteria according to which cheese replicas might be evaluated, and rated, in comparison to real cheese, for the purposes of improving the replicas.

The abstract of this invention is included below together with patent Figures 7, 8 and 9, respectively showing a soft ripe cheese replica (Fig. 7), a waxed cheese replica (Fig. 8) and two goat cheese replicas (Fig. 9), A with black pepper, and B with chives.
Provided herein are methods and compositions for the production of cheese replicas. Generally the cheese replicas are produced by inducing the enzymatic curdling of non-dairy milks. [Abstract US20140127358A1]
Figure 7 - Soft ripe cheese replica

Figure 8: Waxed cheese replica

Figure 9: Two goat cheese replicas,
 A with black pepper and B with chives
________

Vegan or not, if you cannot envision life without cheese, and you have dietary restrictions that exclude the consumption of cheese, then Impossible™ cheese might just be your salvation. However, in July 2019, the more complex issue is finding Impossible™ Cheese, considering that the company is strategically focused on rolling out Impossible™ burgers first. So, hang in there for the Impossible™ faux brie, faux camembert, faux cheddar, faux goat crotins, faux Gouda or faux Swiss, you are craving for! Inventions take time to make their way to market.

Reference
Impossible Foods Inc.
https://impossiblefoods.com/

Thursday, July 11, 2019

Interlude - Who's eating a burger?

Copyright © Françoise Herrmann


Extracted from Jørgen Leth (1982) documentary 66 Scenes from America

If you would like to test drive the Impossible
 Burger 2.0, click here to find restaurants near you!

References
Impossible Foods Inc.
https://impossiblefoods.com/
Jørgen Leth (1982) 66 Scenes from America [66 Scener fra Amerika]. Documentary (42 minutes). The Danish Film Institute.

Tuesday, July 9, 2019

Oh, patents! Patented meat

Copyright © Françoise Herrmann

Patented meat? Impossible! Yes, Impossible™ Meat! Indeed, even Impossible™ Whoppers® at Burger King®!

Faux meat is in. A shortage even exists as Impossible™ Burgers are now being rolled out nationally, tasting even better than the real deal per the crowds (Vigdor, 2019).

Such news is heartening on several counts. First, it is a huge and long-awaited breakthrough for animal rights activists and the animals whose heart-wrenching causes they defend. Secondly, the popularity of faux burgers is precisely what the founder of Impossible Foods, Inc., intended to do when he set out to design plant-based meat that not only appealed to vegetarians, but to everyone, even traditional meat-loving, burger, and hot dog-eating folks. Thirdly, it is probably also a significant victory for Public Health officials who continue to recommend, in 2019, using red meat sparingly (like butter) due to contents high in saturated fat considered harmful for human health (Shao et. al., 2017; Skerrett & Willett, 2010). Fourthly, given the global warming costs of agriculture’s high energy footprint, in part due to livestock production, top-of-the-charts plant-based food is welcome (USEPA). Finally, considering all the unprecedented possibilities of a company called Impossible Foods Inc., selling trademarked Impossible™ Burgers to the nation’s biggest fast-food chains, this is a gambit on a grand scale.

However, none of the above is really too surprising when you find out that Impossible Foods Inc., was founded by Dr. Patrick Brown, an Emeritus Stanford Professor and Pediatrician. Who would care more for everyone’s health -- including non-human creatures, whether by design or as a natural corollary?

Impossible Foods, Inc., introduced the company’s Impossible™ Burger 2.0  at CES 2019, where the burger won both everyone’s tastebuds and the best technology innovation at the Convention. Just in case you are wondering, Impossible™ Burger 1.0 was wheat protein-based, whereas Impossible™ Burger 2.0 is now soy protein-based. CES 2019 is the largest Consumer Electronics Show in the US, held at the beginning of each year in Las Vegas, CA. 

Impossible™ Burgers 2.0 are purported to contain just 4 ingredients: soy-protein, flavors, binders and fat. Impossible Foods Inc., not only produces faux beef, it is also researching and developing faux chicken, faux fish and faux porc. Beef just happens to be the most strategic.  Indeed, the company’s goal is to completely replace the use of animals as food technology by 2035.

Impossible Foods Inc., plant-based meat is genetically engineered food technology that is highly patented. The patented faux meat that really replicates the desirable properties of burgers such as the texture, appearance and sensory aspects of cooking and eating, including fibrousness, heterogeneity, beefy flavor, and red to brown transition with aromas during cooking, is recited in the US patent US10172380B2, titled Ground meat replicas. A US patent with an uncommon, extraordinarily long and detailed, list of “References cited” (INID Code 56). The list of cited references includes US patents, foreign patents (CA, EP, DE, GB, JP, KR, RU, SU and WO) and other publications, consisting of a six-page, single-spaced, two-column list of journal articles, reports, reviews, chapters, journal article translations, conference presentations, videos and web pages, in scrambled order. Thus, the 34-page patent document appears almost one-third references cited.

The Impossible Foods Inc., invention arises in a problematic background of plant-based meat that neglects to capture the experience of eating and cooking meat. In other words, a background where existing pre-cooked plant-based meat omits to replicate such items as mouthfeel and the aromas of cooking meat. Indeed, it is assumed that these are the reasons why regular meat lovers cannot be won over to the faux meat camp.

The patent recites several formulas for plant-based ground meat compositions which have the desirable properties of mouthfeel and cooking aromas of real meat, including the use of flavorings to give the plant-based meat dough its beefy flavor, while also removing any plant flavor residues. The patent also describes the methods for producing the ground meat replica compositions. For example, the patent describes in detail  how to produce the cooked or raw cucumber or Honeydew melon slurries, alternatively varying sorts of vegetable juice, vegetable purée, vegetable extract, fruit juice, fruit purée or fruit extract,  at a 0.0001% to 10% concentration of the meat replica, which will be added to a gelled matrix and used to increase meatiness and fattiness of the meat replicas, after being heated to a temperature ranging from 60C to 100C. 

Among the composition ingredients, the patent discloses plant-based proteins selected according to the temperature at which they gel or denature, precisely so that they can replicate the mouthfeel of meat, or the particular firming that occurs during cooking, when water is released. One of the compositions described comprises meat dough (45 to 60% by weight), carbohydrate-based gel (10 to 25% by weight), fat (10 to 15% by weight), a flavoring agent (3 to 7% by weight) and a binding agent (2 to 10% by weight). Optionally the composition may contain a heme-containing protein (e.g. leghemoglobin from soybean, pea or cowpea) as a coloring agent mimicking real meat “blood”.

In general, the method of making the ground beef replicas comprises the steps of heating the meat dough, comprising a plant protein, and optionally an edible fibrous component, flavorings and fat, to a temperature ranging from 150F to 250­F, then combining the dough with a fat, and then with a carbohydrate-based gel, an optional binding agent and iron salt or complex, comprising the heme moiety, and flavors, each step comprising many variations in terms of ingredients.  

For example, the plant protein is recited as possibly including "wheat gluten, a dehydrin protein, an albumen, a globulin or a zein, or mixtures thereof." The fibrous component may include plant fibers from "carrot, bamboo, pea, potato, broccoli, sweet potato, corn, whole grains, alfalfa, kale, celery, celery root, parsley, cabbage, green beans, kidney beans, black beans, red beans, white beans, cauliflower, nuts, apple skins, oats or psyllium or mixtures thereof." The fat can be an "algal oil, a fungal oil, corn oil, olive oil, soy oil, peanut oil, walnut oil, almond oil, sesame oil, cottonseed oil, rapeseed oil, canola oil, safflower oil, sunflower oil, flaxseed oil, palm oil, palm kernel oil, coconut oil, babassu oil, shea butter [...]; or margarine or other hydrogenated fats." The flavoring agents can be selected from a group consisting of "a vegetable extract, fruit extract, an acid, an antioxidant, a carotenoid, a lactone, and combinations thereof." 

Some of the ingredients recited are chemical compounds, no longer recognizable as food. For example, the lactones added at concentrations of 10-3 to 10-11 of the food product for the purposes of masking residue plant flavors, are recited as selected from a group consisting of:
tetrahydro-6-methyl2H-pyran-2-one, delta-octalactone, 5-ethyldihydro-2(3H) furanone, butyrolactone, dihydro-5-pentyl-2(3H)-furanone, dihydro-3-methylene-2,5-furandione, 1-pentoyl lactone, tetrahydro-2H-pyran-2-one, 6-heptyltetrahydro-2H-pyran-2-one, γ-octalactone, 5-hydroxymethyldihydrofuran-2-one, 5-ethyl-2(5H)-furanone, 5-acetyldihydro-2(3H)-furanone, trans-3-methyl-4-octanolide 2(5H)-furanone, 3-(1,1- dimethylethyl)-2,5-urandione, 3,4-dihydroxy-5-methyl-dihdrofuran-2-one, 5-ethyl-4-hydroxy-2-methyl-3(2H)-furanone, δ-tetradecalactone, and dihydro-4-hydroxy-2 (3H) furanone.
Likewise for ingredients and processes used to replicate "real blood" and color transitions during cooking, recited for the iron complex, and the various heme-containing proteins (or polypeptides), and their possible recombinant production. 

The formulations for ground meat replicas, recited in this patent, incorporate other previously disclosed Impossible Foods Inc., faux animal products, such as cheese replicas, recited in the patent application US20140127358, titled Methods and compositions for consumables and the PCT (Patent Cooperation Treaty) publication WO2014110540, titled Non-dairy cheese replica comprising a coacervate; and various sorts of meat replicas, such as faux ground beef, faux ground chicken, faux ground turkey, faux ground lamb or faux ground pork, recited in the patent application US20140193547, titled Methods and compositions for consumables, and PCT (Patent Cooperation Treaty) publications WO2014110532, titled Methods and compositions for affecting the flavor and aroma profile of consumables and WO2014110539, titled Methods and compositions for consumables.

The abstract of this invention is included below, together with a Burger King Youtube® video, witnessing the patrons' disbelief.
This document relates to ground meat replicas, and more particularly to plant - based products that mimic ground meat, including the fibrousness, heterogeneity in texture, beefy flavor, and red - to - brown color transition during cooking of ground meat. For example, this document provides meat replicas that include proteins that are selected based upon the temperature at which they gel and/or denature to mimic the behavior and qualities of meat during cooking. [Abstract US10172380B2]


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One question that arises, once you have won all the meat lovers into the FDA-approved Impossible faux meat camp, is whether vegetarians might follow suit. Not all vegetarians, eschewing meat, seek plant-based imitations or faux meat (Bee, 2019). Vegetarian cuisine, with the fairly recent participation of France’s most famous, Michelin-starred chefs, has long embraced the plant-based world -- in its own right -- without needing to satisfy cravings for meat, stepping back to imitate animal-based technologies (Labro, 2015, 2016; Branciard, 2016; Libération 2018). Why endorse meat textures, flavors, and mouthfeel, when there is a satisfying world of tantalizing tastes, surprises and endless creativity in the immensely varied world of vegetables? Why go back, and choose faux meat that tastes like real meat? 

At the end of the day, however, the vegetarian segment of the population is hardly at stake. Some vegetarians may increase newly engineered Impossible faux meat sales, but not all. What is more interesting is that vegetarians might welcome a new powerful ally, addressing non-vegetarians and meat-yearning vegetarians. An ally who seeks to radically change the playing field of food technologies, by eliminating animal-based food technologies completely, offering instead faux meat, indistinguishable from real meat, even better than the real fare.

References
Impossible Foods Inc.
https://impossiblefoods.com/
Branciard, J (2016) La gastronomie veggie fait recettes. Le Monde, 16 septembre, 2016.
Labro, C. (2015) Les grands chefs réinventent la cuisine dans le potager. Le Monde, 25 septembre, 2015
Labro, C. (2016) Le règne de la gastronomie végétale – Le Monde, 16 décembre 2016.
La gastronomie vegan aussi a ses chefs étoilés. Libération, 1 mars, 2018
Shao, A. et. al (2017) Optimal nutrition and the ever-changing dietary landscape: A conference report. European Journal of Nutrition. DOI: 10.1007/s00394-017-1460-9
Skerrett, P.J. & W.C. Willett (2010) - Essentials of healthy eating: A guide. National Institutes of Health, National Library of Medicine. Journal of Midwifery Women's Health DOI10.1016/j.jmwh.2010.06.019
USEPA - Sources of greenhouse gas emissions. Environmental Protection Agency. 
https://www.epa.gov/ghgemissions/sources-greenhouse-gas-emissions
Vigdor, N. (June 15, 2019) Mission impossible: Maker of plant-based-burger struggles to meet chain’s demand. NYTimes, June 15, 2019
Wilson, Bee (Jan 27, 2019) The Trouble with fake meat. The Guardian, Jan. 27, 2019)