Copyright © Françoise Herrmann
In 1998, Sara Blakely is purported to have cut off the feet on a pair of pantyhose for a smooth and tight look under a pair of white pants and the freedom to wear open-toe sandals to match. An idea that she then patented, and successfully marketed into a billion-dollar business called Spanx®. Thus, with a single control top, body smoothing and footless pantyhose product, the shapewear industry was re-born, providing women with a whole line of new and comfortable undergarments that support and lift, while offering the desirable aesthetics of “smooth” body contours. A shapewear line that also diversified to such products as bodysuits, slips, high-waisted shorts, camis, tanks and shaping thongs, boyshorts and briefs, while also expanding to include specific undergarments for Mamas during pregnancy, and more recently undergarrments for men,
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In 2012, the founder and inventor of the original product, Sara Blakely, was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential people.
The following is a list of the Spanx® US utility and design patent applications, and granted patents, including a WIPO patent. These patents cover both the Spanx® garments and Spanx® product display systems. Many more Spanx® patent family members have been filed at the European Patent Office, and at the national patent offices of Australia, Canada, Austria, Germany and elsewhere.
- US2001035032 (A1) ― 2001-11-01 - Pantyhose under garment
- US2003196252 (A1) ― 2003-10-23 - Two-ply body-smoothing undergarment
- US2016206012 (A1) ― 2016-07-21 - Abdominal-restraint garment and methods of assembling the same
- USD760471 (S) ― 2016-07-05 - Garment
- US9320366 (B1) ― 2016-04-26 - Product storage unit and method of arrangement
- US2015342265 (A1) ― 2015-12-03 - Flocked shapewear garments
- USD741631 (S) ― 2015-10-27 - Display tower
- USD733994 (S1) ― 2015-07-14 - Garment
- US2015255011 (A1) ― 2015-09-10 - Display Fixture
- USD724874 (S) ― 2015-03-24 - Multi-faceted display tower
- US2014317823 (A1) ― 2014-10-30 - Reversible Compression Garments and Methods of Assembling and Using Same
- US2014273742 (A1) ― 2014-09-18 - Posterior-Lifting Garment and Methods of Assembling The Same
- US2014273741 (A1) ― 2014-09-18 - Abdominal-restraint garment and methods of assembling the same
- USD707920 (S) ― 2014-07-01 - Garment
- US2008127683 (A1) ― 2008-06-05 - Tubular knit bra
- US2007199134 (A1) ― 2007-08-30 - Hosiery Garment and Method of Making the Same
- WO0176398 (A2) ― 2001-10-18 - A pantyhose undergarment and method for manufacturing
References
Spanx®