Monday, October 16, 2017

Balenciaga’s Ikea-inspired big blue tote

Copyright © Françoise Herrmann

In Andy Warhol’s tradition of celebrating the mundane Campbell Soup, Balenciaga's big blue tote ($2145) salutes Ikea’s big blue Frakta shopping bag (.99cts)!

What was Ikea's response to the copycat bag, and potential cause for filing an infringement procedure? 

Ikea (UK & Ireland) stated they were "extremely flattered to seemingly be an inspiration for the latest catwalk designs for Balenciaga" (Morby, 2017). ACNE, the Swedish ad agency for IKEA, also launched a poster campaign explaining, in 4 points: "How to identify a real IKEA FRAKTA Bag".

Balenciaga's big blue Ikea-inspired tote, and Ikea's advertisement campaign poster, are both included below.

Morby, A. (April 26, 2017) IKEA responds to Balenciaga's take on blue tote with spot-the-difference guide

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