Copyright © Françoise Herrmann
Balenciaga US design patent USD718639 titled Perfume Bottle was awarded to Isabelle Guichot, former Balenciaga CEO. This patented perfume bottle design is used to market the Balenciaga perfume called Flora Botanica.
As a reminder, the difference between a US design patent and a US utility patent is the following:
As a reminder, the difference between a US design patent and a US utility patent is the following:
“a “utility patent” protects the way an article is used and works (35 U.S.C. 101), while a "design patent" protects the way an article looks (35 U.S.C. 171)” (USPTO)
Figure 9, on file for the US design patent, and an image of the marketed Balenciaga Flora Botanica perfume bottle and packaging, are included below.
Reference
Balenciaga
https://www.balenciaga.com/us
Reference
Balenciaga
https://www.balenciaga.com/us
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