Thursday, January 11, 2018

Unveiled at CES 2018 - L'Oréal UV Sense

Copyright © Françoise Herrmann

Whoa. again at CES 2018!

L’Oréal is making strides in wearable personal sun sensors. From a scannable UV skin patch unveiled at CES 2016 to a miniaturized connected thumbnail-sized UV sensor in 2018, this cosmetics giant is determined, not only to repair sun damage, and to protect you from the sun’s harmful UVB and UVA radiation, but to prevent sun damage altogether, with direct customer education and feedback.

L'Oréal UV Sense on thumb nail
Also developped in collaboration with MC10 Inc., L'Oréal's miniaturized (thumbnail-size) UV Sense radiation sensor is 9 mm wide x 2 mm high. The sensor  comes in different styles, which can be (re-) attached for up to two weeks, not only on skin, but also on sunglasses, shoes, nails or anywhere else exposed to sunlight. The battery-less UV Sense is connected to your mobile device via NFC (Near-Field Communication), both for charging purposes, and for downloading sun exposure data to an iOS or Android UV Sense App. The sensor can store up to three months of data. The app provides feedback on duration and intensity of the exposure, together with coaching advice on the safest course of action, and recommendations on which products to use.

It might be a while before a patent application is published for the UV Sense technology, which will no doubt recycle some of the system know-how, recently disclosed for the UV skin Patch technology in WO2017120176 titled Device and system for personal uv exposure measurements, combined with the MC10 Inc., recently filed patent application US20170244543A1 titled System, devices, and method for on-body data and power transmission, as prior art.

The L’Oréal UV Sense is expected to be available to the public in the Summer 2018, for a retail price of less than 40$. In the interim, the L'Oréal UV skin Patch technology is available, free of charge, with the purchase of a Laroche Posay suncreen product, for both kids and adults.

ACS – American Cancer Society – What is ultraviolet (UV) radiation?
Herrmann, F. (Jan 2016) Unveiled at CES 2016 – L’Oréal’s My UV Patch
Laroche Posay – My UV Patch

L'oréal and John Rogers build a thumbnail-sized UV sensor - Engadget
MC10 Inc. Wearable Healthcare Technology and Devices
L'Oréal - Official site 
Fuse Project 

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