Levi’s® Curve ID shape measuring tool was awarded several US design patents. US design patents cover the ornamental aspects of an invention. In other words, US design patents cover the way an invention looks, in contrast to the way an invention works, which is covered by US utility patents (MPEP 1502-01). The following US design patent, USD662429S1, titled Shape measuring tool, was awarded on June 26, 2012, to ten co-inventors(1), and assigned to Levi Strauss Company.
The patent covers the ornamental aspects of the Curve ID shape measuring tool. Specifically, a shape measuring tool that comprises a fabric panel, attached with fasteners to the measuring tool belt. The fabric panel, added to the measuring tool, was designed to facilitate measuring a person’s girth at the inventive hip and seat marks. The panel keeps the ruled markings flat on the fabric panel, whether the markings are printed on the fabric panel, or consist of a measuring tape attached to the panel.
The patent Figure 1, selected from ten patent figures, displays pairs of broken lines on the belt strap, indicating an indeterminate length. Broken lines elsewhere on the drawing (e.g.; for the buckle and for the fasteners, securing the panel to the belt) indicate items excluded from the claimed design. An image of the shape measuring tool, used for measuring Curve ID fit is also included.
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Note(1) List of the ten co-inventors: Meghan Donnelly Hetke, Eric Thompson, Bill Smith, Alexandra Levin, Judy Guo, Purin Phanichphant, Jesse Amos Silver, Peter Riering-Czekalla, Gina Lynn Romero, Candice Patricia Tillitt.
References
Levi Strauss & Co. https://www.levistrauss.com/
MPEP – Chapt. 1502-01 – Distinction between design and utility patent https://www.uspto.gov/web/offices/pac/mpep/s1502.html
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