Tuesday, April 19, 2022

Oh, patents! Flower by KENZO™

 Copyright © Françoise Herrmann

The eau de parfum Flower by KENZO™ was released in 2000. Flower by KENZO™ is an amber floral fragrance, inspired by the color and natural beauty of the poppy wildflower, which is otherwise scentless. The stunning design of the bottle by Serge Mansau, an acclaimed French artist and designer, was awarded the US design patent USD611836S1, titled Flask for perfumery products. Below, a drawing extracted from the patent, and an image the perfume bottle, as it is marketed to date.


For your information, the famous fashion designer, Kenzo Takada, trademarked KENZO™, was Japan-born and educated, although he lived and worked in Paris, France, where he died from complications of COVID 19, in 2020, at the age of 81. Takada opened his first store in Paris, in 1971. The KENZO™ flagship store opened in 1976. Beginning with women’s fashion, the House of KENZO™ expanded to men’s and children’s fashion, including a less expensive Album collection sold in The Limited® stores. In 1993, the House of KENZO™ was acquired by the French luxury fashion group, Louis Vuitton Moët Hennessy (LVMH), where KENZO™ continues to operate under its own brand name, together with other iconic French fashion Houses, such as Christian Dior, Givenchy and Louis Vuitton, as well as a few additional, international members, such as Marc Jacobs, Stella McCartney, and Tiffany’s. 

Beyond the blockbuster perfume Flower by KENZO™, the House of KENZO™ released several popular perfumes. In 1980, KENZO™ first released King Kong, and later such celebrated perfumes as KENZO™ Parfum d’été (2005), KENZO™ Jeu d’amour (2015) and KENZO™ Homme (2021). In 2022, KENZO Memori was released to celebrate the fashion designer's life and work.

References

KENZO™
https://www.kenzo.com/us/en/home

Flower by KENZO™
https://www.kenzoparfums.com/fr/en/flower-by-kenzo-2  

LVMH
https://www.lvmh.com/

Serge Mansau
https://us.daum.fr/collections/serge-mansau

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