Tuesday, October 31, 2023

Oh, patents! Dove® chocolate bars

Copyright © Françoise Herrmann


Trick or Treat? Treat with patented Dove® Chocolate bars. The US design patent, USD677856S, titled Candy, was awarded on March 19, 2013, to Lynn Krumbolz and Brent Anderson, the inventors of the Dove® Chocolate bar design (not the recipe). The patent was then assigned to Mars Inc., an American privately-owned, multinational food company that manufactures the Dove® brand products.

The patent Figure 1 is included below, together with images of the marketed Dove® Silky Smooth Dark Chocolate and Dove® Silky Smooth Milk Chocolate bars. The patent Figure 1 depicts a perspective view of the chocolate candy bar. The trademarked Dove® ribbon, depicted on each square of the bar, is part of the claimed design.

Happy Halloween!








References

Mars Inc. 

https://www.mars.com/about

Dove® Chocolate (website)

https://www.dovechocolate.com/

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