Friday, December 29, 2023

Oh, patents! Vivaia leopard flats

Copyright © Françoise Herrmann 


Vivaia shoes are branded as super comfortable and eco-friendly.  The stretchy knit uppers that adapt to all sorts of different foot shapes are made of thread produced from recycled polyethylene terephthalate (PET) plastic bottles.  As of Dec. 4, 2023, the company had recycled more than 16,801,926 PET bottles, with an average of six PET bottles used for every upper. Known for its antioxidant, antibacterial, and anti-inflammatory properties, Artemisia Argyi (aka Chinese mugwort) is also mixed into the Vivaia polyurethane (PU) insoles to produce not only “cushiony, supportive, breathable, mold-proof, and moisture-wicking shoes” but also to promote odor-resistance in hot and humid weather.

The leopard flats, one of the many Vivaia shoe models, have a patented design. The US design patent, USD994287S1, titled Pair of Shoes, was awarded to Jia Wu, on August 8, 2023. The patent Figure 15  is included below, together with a cropped image of the marketed leopard flats model. 

The patent Figure 15 depicts a top view of the patented design, divided between the right and left shoes. Note that the broken drawing lines indicate those portions of the pair of shoes that are not part of the patented design. Thus, the patent covers just the two halves of the embroidered leopard design. 





Reference
Vivaia (website)
https://www.vivaia.com/

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