Patents on the soles of your shoes...: Trademark

Saturday, March 9, 2024

Trademark - Fame by Paco Rabanne

Copyright © Françoise Herrmann

Launched in 2022, one year after the Paco Rabanne Phantom perfume for men, Fame by Paco Rabanne is a perfume for women, also packaged in a little refillable and connected robot-looking bottle. However, Fame is dressed in an iconic Paco Rabanne chainmail outfit, complete with large sunglasses, earrings, a bracelet on each arm, and women's boots. A chainmail dress reminiscent of the “Twelve unwearable dresses” that made Paco Rabanne instantly famous on his first runway show, in Paris, in 1966.

Chainmail fashion that would then continue to inspire the Paco Rabanne-designed costumes for several movies, including the 1968 Roger Vadim blockbuster science fiction movie, Barbarella, starring Jane Fonda. One micromini dress of the original Paco Rabanne Twelve unwearables has even become part of the permanent collection at The Costume Institute of the Metropolitan Museum of Art, in New York City.

The Fame by Paco Rabanne perfume for women was created by four perfumers: Dora Baghriche, Marie Salamagne, Alberto Morillas, and Fabrice Pellegrin. Developed in Grasse, the French perfume-manufacturing hub, Fame by Paco Rabanne combines the fragrances of jasmine, mango, and incense.

A US trademark application was filed, on July 6th 2022, for an Illustration of the Paco Rabanne Fame perfume bottle for women. The application is pending, with the US serial number 79351168. The description of the application illustration—without words, letters, or numbers—is detailed as follows:

"The mark consists of the three-dimensional configuration of packaging for the goods comprised of a container in the shape of a stylized gold humanoid robot wearing a silver chainmail style dress, and where the robot has a vertical cylindrical shaped head with a keyhole design on the top, along with identical horizontal cylinder style ears on each side with two semi-circle ear clip earrings on top of each ear and two circle earrings on the bottom of each ear, wearing gold frame sunglasses with a black front and a small vertical oval design at the center, held up by a gold cylinder neck, which is connected to the cylindrical torso bearing identical arms on each side made of gold vertical three-dimensional curved rectangles having slight protrusion at the top to mimic shoulders and bearing a gold circular bracelet at the wrist location, along with identical gold woman's boots to simulate legs and feet, and connected in the middle between them."