Wordmarked - Illustrated Patagonia®

Copyright © Françoise Herrmann

Patagonia®'s familiar and illustrated wordmark is described at the United States Patent and Trademark Office (USPTO), Trademark Electronic Search System (TESS). The Patagonia® wordmark description specifies: 'Illustration drawing which includes words', 'Mountains (landscapes); Scenery with mountains', 'Rectangles that are completely or partially shaded' and 'lined with the colors blue, purple, and orange'. This illustrated wordmark was first filed on May 20, 1983, and registered on June 19, 1984 as No.1294523, with the US Serial No.73426881. Most recently, the registration was renewed on March 22, 2024.

Below, the black and white drawing on file at the USPTO's TESS, together with a color version, and a picture of the real, breathtaking, patagonia landscape (on the Chilean side). An untouched landscape of mountains, lakes, and glaciers that inspired the trademark illustration, as well as the company’s stewardship.

As a reminder, Patagonia® Inc., was founded in 1973 by Yvon Chouinard, an expert mountain climber, who invented a mountain climbing chock, in 1976. This invention was granted the US patent, US3948485A, titled Irregular, polygonal mountaineering chock. The patented mountain climbing chock was specifically designed to address the issue of rock scarring, caused by the previous sorts of mountain-climbing equipment.

References

Patagonia® Outdoor Clothing and Gear

www.Patagonia.com  

Patagonia® Works

https://www.patagoniaworks.com

Patagonia® Provisions

https://www.patagoniaprovisions.com  

Terminology - Merriam Webster WOTY 2024

Copyright © Françoise Herrmann

Merriam-Webster, the largest American dictionary, selected the term 'polarization' as the 2024 Word Of The Year (WOTY). A term that spiked in the dictionary’s record of online searches. A term arising in a presidential election year in the United States. Although oddly enough, according to Merriam-Webster, this was a term that both political parties used, and agreed on, despite the sharp divergences of their campaigns.

Merriam-Webster's definition of the term 'polarization' is the following:

“division into two sharply distinct opposites; especially, a state in which the opinions, beliefs, or interests of a group or society no longer range along a continuum but become concentrated at opposing extremes.”

Originally, however, the term came into the English language via science. The science of electricity, as early as the 1800s.

The term 'polarization' competed with other 2024 terms, such as totality, demure, fortnight, pander, resonate, allision, weird, cognitive and democracy. Terms that also arose in the US presidential campaign, or Taylor Swift’s spectacular concert tours, and when the container ship Dali struck the Francis Scott Key Bridge in Baltimore, causing the bridge to collapse.

Reference

Merriam-Webster Word of the Year 2024

https://www.merriam-webster.com/wordplay/word-of-the-year