Copyright © Françoise Herrmann
Patagonia®'s familiar and illustrated wordmark is described at the United States Patent and Trademark Office (USPTO), Trademark Electronic Search System (TESS). The Patagonia® wordmark description specifies: 'Illustration drawing which includes words', 'Mountains (landscapes); Scenery with mountains', 'Rectangles that are completely or partially shaded' and 'lined with the colors blue, purple, and orange'. This illustrated wordmark was first filed on May 20, 1983, and registered on June 19, 1984 as No.1294523, with the US Serial No.73426881. Most recently, the registration was renewed on March 22, 2024.
Below, the black and white drawing on file at the USPTO's TESS, together with a color version, and a picture of the real, breathtaking, patagonia landscape (on the Chilean side). An untouched landscape of mountains, lakes, and glaciers that inspired the trademark illustration, as well as the company’s stewardship.
As a reminder, Patagonia® Inc., was founded in 1973 by Yvon Chouinard, an expert mountain climber, who invented a mountain climbing chock, in 1976. This invention was granted the US patent, US3948485A, titled Irregular, polygonal mountaineering chock. The patented mountain climbing chock was specifically designed to address the issue of rock scarring, caused by the previous sorts of mountain-climbing equipment.
References
Patagonia® Outdoor Clothing and Gear
Patagonia® Works
https://www.patagoniaworks.com
Patagonia® Provisions
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