Oh, patents! The Coca-Cola bottle (2)

Copyright © Françoise Herrmann

A second Coca-Cola bottle design patent, USD63657, titled Design for a bottle, was awarded to Chapman J. Root, CEO of the Root Glass Company, on December 25, 1923. Because the patent was granted on Christmas Day, this slightly thinner Coca-Cola bottle design became known for a while as the “Christmas bottle”. 

As for the first Coca-Cola bottle design patent, depiction of the embossed Coca-Cola logo was omitted to protect the secrecy of the design. In the second patent, however, the space for embossing cuts the emblematic contouring. The bottle contours that could be “felt”, and that served to distinguish Coco-Cola bottles from all others. 

Below, the extracted patent Figure 1 showing a perspective view of the thinner Coca-Cola bottle design, next to an image of the Georgia Green marketed embodiment of the design.    

             

Reference

The Coca-Cola Company: The History of the Coca Cola Contour Bottle.

https://www.coca-colacompany.com/about-us/history/the-history-of-the-coca-cola-contour-bottle