Friday, August 7, 2026

Oh, patents! A&F Fierce cologne bottle

Copyright © Françoise Herrmann

Created in 2002, the  Abercrombie & Fitch (A&F) Fierce fragrance for men is arguably the most famous A&F fragrance because it was pumped through A&F store ventilation systems to give customers an olfactory shopping experience. Since 2002 many variations of the Fierce fragrance have been released, including a Fierce for her edition in 2016. The bottles containing the Fierce fragrances are patented designs. 

The USD design patent, USD573035S1, titled Bottle for fragrance, perfume, eau de toilette, cosmetics or other products, was awarded on July 15, 2008 to Brett A. Dean, and assigned to the Abercrombie & Fitch Trading Co. Below, the patent Figure 4 depicts an exploded view of the smaller 2 oz travel-size bottle, together with the image of a marketed 2 oz, travel-size  Fierce cologne bottle. 

Reference
Abercrombie & Fitch (website)
https://www.abercrombie.com/shop/us

No comments: