Oh, patents! Vintage Gucci® bag (1)

 Copyright © Françoise Herrmann

Founded in 1921 by Guccio Gucci in Florence, Italy, as a luggage and leather accessory store, Guccio Gucci S.p.A., backed by foreign investment, now operates 635 luxury stores worldwide, employing 20,000 employees, selling ready-to-wear apparel, footwear, handbags, furnishings, and perfume, with an annual revenue of 7.65 billion euros (in 2024). Rocked by internal feuds and scandals, fictionalized in the Hollywood motion picture House of Gucci, starring Lady Gaga, the prestigious luxury brand endures, with more than 1000 design patents awarded and assigned.

The following US design patent*, USD770175S, titled Handbag, was awarded to Alessandro Michele, on November 1, 2016, and assigned to Guccio Gucci S.p.A. in Florence, Italy. The patented design was marketed as the Gucci® Animalier Tiger flap purse.

 

Below, the patent figure 1 depicts a front perspective view of the handbag, together with an image of a marketed embodiment. The marketed product is crafted in black leather, with dramatic antique gold-tone tiger-head hardware.

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Note
As a reminder, a US design patent protects the ornamental aspects of an invention, or what the inventive design looks like. US design patents are different from US utility patents, which protect how an invention works or is manufactured.

References
Gucci® (website)
https://www.gucci.com/
House of Gucci (trailer). Director: Ridley Scott, 158 minutes, 2021.
https://youtu.be/pGi3Bgn7U5U?si=Us7CiRtFcQsWfOpK