Copyright © Françoise Herrrmann
Every year, members of the very distinguished, 136-year-old, American Dialect Society, and more recently the Linguistic Society of America, choose more than one Word of the Year, in various interesting categories, such as: Most likely to succeed, Most creative, Most informal, or Most fun while it lasted. Members also chose the Political and Digital Words of the Year, and deleted the Emoji of the year category.
Below, the list of all the selected terms, including the 'runners up', which are always at least as insightful as the winning terms, in each category. The winning terms in each category are starred. The list, minus the 'broligarchy' illustration, is reproduced verbatim from the ADA/LSA Press Release.
WORD OF THE YEAR (2024)
* rawdog: to undertake without usual protection, preparation, or comfort (extension of earlier meaning ‘to have sex without a condom’)brat: someone who exudes a confident, hedonistic attitude (in the style of Charli XCX); also adj./ attrib. as in brat summer crash out: to act irrationally or impulsively; to reach one’s limit; also crashout: a person characterized by extreme emotional reactivitycooked: totally exhausted or broken beyond repair; humiliated, outperformed or swiftly defeated; hopeless, desperatesanewashing: downplaying or restating extreme political rhetoric to make it more palatable, esp. referring to whitewashing media coverageyap: to talk excessively or enthusiastically (valued negatively or positively); also yapper (enthusiastic talker), yapanese (incomprehensible chatter)
MOST USEFUL* lock in: to enter a state of deep focus and concentrationbedrot, bedrotting: the act of lying in bed and avoiding daily responsibilities (also, more positively, hurkle-durkle, n. or v.)cooked: totally exhausted or broken beyond repair; humiliated, outperformed or swiftly defeated; hopeless, desperatecrash out: to act irrationally or impulsively; to reach one’s limit; also crashout: a person characterized by extreme emotional reactivityeat (esp. in past tense ate): to execute, accomplish, or complete something remarkably well; also devour, 4+4 = ateMOST LIKELY TO SUCCEED
* unserious: lacking a properly serious attitude, often as a dismissive putdown
aura: charismatic presence, often associated with athletes (also aura points)
girlypop: fun, trustworthy female friend (also as an adj.: cute, pretty, or stereotypically girly)
NIL: name, image, and likeness (means for student athletes to receive financial compensation)
tariffied: afraid of the consequences of excessive tariffs
* Luigi: used in reference to Luigi Mangione, charged in deadly shooting of UnitedHealthcare CEO Brian Thompson, as in Luigi-pilled, Luigification, Luigi intensifies; also as a verb (to get Luigi’ed)POLITICAL WORD OF THE YEAR
bleach blonde bad built butch body: epithet used by Rep. Jasmine Crockett (D-Tex.) toward Rep. Majorie Taylor Greene (R-Ga.) after Greene insulted Crockett
broligarchy: political structure controlled by a small group of powerful men, especially those considered “techbros”
burrito taxi: mocking term in arguments about the rising prices of using food delivery apps, ridiculing the idea that it is a sign of inflation
lib out: to have false or unrealistic hope and positivity for the future from embracing mainstream Democratic politics
sanewashing: downplaying or restating extreme political rhetoric to make it more palatable, esp. referring to whitewashing media coverage
weird: strange, bizarre, out of step with the mainstream (as used by Tim Walz and other Democrats about Donald Trump and J.D. Vance)DIGITAL WORD OF THE YEAR
* brainrot: mental deterioration from consumption of media/content held to have no redeeming value; also the media itself
AI slop: content generated by artificial intelligence of little value, often intended to flood search results
cope, n: belief or practice that someone uses to emotionally or intellectually deal with a negative circumstance or situation
tradwife: wife who fulfills notions of traditional gender roles, often in line with the white supremacist subculture
Xit, Xodus: mass departure of users from Twitter/XINFORMAL WORD OF THE YEAR
* rawdog: to undertake without usual protection, preparation, or comfort (extension of earlier meaning ‘to have sex without a condom’)
cooked: totally exhausted or broken beyond repair; humiliated, outperformed or swiftly defeated; hopeless, desperate
mewing: jaw-strengthening technique developed by British orthodontist John Mew; a do-ityourself facial restructuring method (also jawmaxxing)
mog: to outdo in attractiveness or appearance; to assert dominance based on physical appearance (derived from AMOG, ‘alpha male of group’)
W, adj.: being the best of its kind or an excellent instance of something (as in W rizz or W crashout)
yap: to talk excessively or enthusiastically (valued negatively or positively); also yapper (enthusiastic talker), yapanese (incomprehensible chatter)MOST CREATIVE WORD OF THE YEAR
* “the X I X-ed”: phrasal template with an invented irregular verb, used as a playful intensifier (as in “the gasp I gusped/guspt,” “the scream I scrempt”)
broligarchy: political structure controlled by a small group of powerful men, especially those considered “techbros”
in da clerb, we all fam: viral quotation used to facetiously assert solidarity, derived from a Broad City sketch
-maxxing (combining form): enhancement to “maximize” one's attractiveness or appeal (as in looksmaxxing, jawmaxxing)MOST FUN WHILE IT LASTED WORD OF THE YEAR (special category)
* brat: someone who exudes a confident, hedonistic attitude (in the style of Charli XCX); also adj./ attrib. as in brat summer
demure: modest and reserved in outlook or appearance, as popularized on TikTok by lifestyle and beauty influencer Jools Lebron
hawk tuah: the sound or action of spitting, esp. in preparation for oral sex; popularized by Hailey Welch in a viral video
hold space: to create a safe space for a person, concept, or thing; to be present without judgment
References
American Dialect Society
American Linguistic Society
https://www.lsadc.org/
Zimmer, B. & Dr. K.A. Wright (Jan. 10, 2025). American Dialect Society Selects rawdog as 2024 Word of the Year. Press Release. American Dialect Society, Dept. of Linguistics, University of Washington, Seattle, WA.
Zimmer, B. & Dr. K.A. Wright (Jan. 10, 2025). American Dialect Society Selects rawdog as 2024 Word of the Year. Press Release. American Dialect Society, Dept. of Linguistics, University of Washington, Seattle, WA.
