Copyright © Françoise Herrmann
Menier commissioned the artist Firmin Bouisset to advertise for the company's new chocolate bars. Bouisset depicted his daughter Yvonne writing "Chocolat Menier" on the wall with a chocolate bar. Alternatively, Yvonne is depicted writing "Évitez les contrefaçons" (Beware of counterfeits), an important message, on which Menier had built its pharmaceutical reputation.
For pharmaceuticals, this meant guaranteeing the purity and source of the ingredients processed as powders, so that they might be effective products.
For household chocolate, this meant providing quality chocolate bars produced without substitutes for cacao, which was an expensive imported raw material. It also meant recognizing counterfeit wrappers where Menier's name might have been replaced with misleading versions. For example, court records exist for counterfeit wrappers using the names "Murier, Meunier, Meinier, Nemier, Merier and Nenien" in place of Menier, on otherwise identical Menier chocolate bar wrappers displaying the company's first two medals awarded, or embossed on the bars.
For household chocolate, this meant providing quality chocolate bars produced without substitutes for cacao, which was an expensive imported raw material. It also meant recognizing counterfeit wrappers where Menier's name might have been replaced with misleading versions. For example, court records exist for counterfeit wrappers using the names "Murier, Meunier, Meinier, Nemier, Merier and Nenien" in place of Menier, on otherwise identical Menier chocolate bar wrappers displaying the company's first two medals awarded, or embossed on the bars.
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| Meunier counterfeit wrapper |
References
Jean-Antoine-Brutus Ménier et la Fondation de la Maison Centrale de la Droguerie
https://www.persee.fr/doc/pharm_0035-2349_1984_num_72_263_2427
Saga Menierhttps://www.persee.fr/doc/pharm_0035-2349_1984_num_72_263_2427
http://pone.lateb.pagesperso-orange.fr/contrefacon%20Menier.htm
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