Saturday, March 25, 2023

Oh, patents! Tory Burch perfume bottle cap

Copyright © Françoise Herrmann

Tory Burch the first Tory Burch perfume, launched in 2013 as part of a larger Tory Burch line of cosmetics, is conditioned in a perfume bottle that was awarded several patents. Designed by Chad Lavigne Studio, master of iconic packaging for cosmetics, the Tory Burch perfume bottle was awarded the US Design patent USD728367S1, titled Perfume bottle, on May 5, 2015. The patent was awarded to both Chad Lavigne and Tory Burch.   


Below, the Figure 1 extracted from the patent, together with an image of the small, marketed 50 ml bottle of Tory Burch Eau de Parfum by Tory Burch. The Figure 1 depicts a perspective view of the perfume bottle. The broken lines on the drawing indicate those parts of the perfume bottle that are unprotected by this design patent. Thus, you will notice that USD728367S1, in fact only covers the sculpted four sides of the cube-shaped Tory Burch perfume bottle cap.  




As a reminder, a US design patent only covers the ornamental aspects of an invention, whereas a US utility patent covers how an invention works. As a result, this Tory Burch perfume bottle design patent covers what the sides of the perfume bottle cap look like vs. any aspect of the chemical composition of the perfume, or of the manufacture of the perfume bottle caps.

References

Tory Burch (website)

Chad Lavigne Studio

http://www.chadlavigne.com/ 

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