Trademarked - The Tory Burch logo

 Copyright © Françoise Herrmann

The Tory Burch logo might look like a Maltese cross. However, upon closer examination, the logo actually comprises two “T”s that are mirror images of each other, inside a circle. The two “T”s with their curved lines are further meant to evoke the curvature of domes found in Moorish architecture.

According to the Trademark Electronic Search System (TESS), at the United States Patent and Trademark Office (USPTO), the Tory Burch Logo is trademarked as the "TT" word mark, No. 90741568, with a registration renewal date on Sept. 13, 2022, valid for 10 years. The registration description states:

"The mark consists of an upright "T" directly below an inverted "T" all surrounded by a circle." 

References

Tory Burch
https://www.toryburch.com/ 

USPTO - Trademark Electronic Search System (TESS)
https://tmsearch.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk

Oh, patents! Tory Burch compact powder case

 Copyright © Françoise Herrmann

The compact powder case shown below is also part of the Tory Burch by Tory Burch perfume and cosmetics collection, designed by the Chad Lavigne Studio. The design of this compact powder case was also patented. The US design patent, USD724787S1, titled Compact, was awarded on March 17, 2015, to Chad Lavigne and Tory Burch. 

The patent Figure 1 is included below, together with an image of the marketed compact powder case. The patent Figure 1 depicts a perspective view of the compact design. You will notice dotted lines on the drawing, indicating those portions of the design that are unprotected. Thus, it is only one side, comprising the lid and base, of the cuboid compact case design that is protected by this design patent. One side, comprising lid and base, that repeats around the compact case, excluding the clasp closure with the Tory Burch logo.

 

As a reminder, a US design patent only covers the ornamental aspects of an invention design, in contrast to a US utility patent, which covers how an invention works, or is manufactured. Thus, the Tory Burch compact design patent covers only what the compact case sides look like. Separate US utility patents would be needed to respectively cover such potential utility patent inventions as the tri-color cosmetics formulation of the powder, the workings of the hinge that joins the two parts of the compact case together, while allowing them to rotate, or the operation of the clasp that is used to keep the compact case closed. 

References

Tory Burch (website)

https://www.toryburch.com/

Chad Lavigne Studio

http://www.chadlavigne.com/ 

Oh, patents! Tory Burch lipstick case

 Copyright © Françoise Herrmann

Belonging to the Tory Burch by Tory Burch perfume and cosmetics collection, designed by the Chad Lavigne Studio,  the design of the lipstick case shown below is also patented. The US design patent, USD737522S1, titled Lipstick case,  was awarded on August 25, 2015, to Chad Lavigne and Tory Burch. 

The patent Figure 1 is included below, together with an image of the marketed lipstick. The patent Figure 1 depicts a perspective view of the patented lipstick case design. Notice that there are dotted lines on the drawing, indicating those parts of the design that are unprotected by the design patent. As a result, only one side of the lipstick case is covered. A side of the case that actually mirror-repeats on the rectangular, cube-shaped lipstick case. 

As a reminder, a US design patent only covers the ornamental aspects of an invention. This is in contrast to US utility patents which cover how an invention works or is manufactured. Thus, the Tory Burch lipstick case design patent covers only how the lipstick case looks.  Separate US utility patents would be needed to respectively cover such utility patent inventions as the formulation of the lipstick, or the mechanism inside the case, enabling the lipstick “bullet”, stored in the case, to deploy and retract. 

Reference

Tory Burch (website)
https://www.toryburch.com/

Chad Lavigne Studio

http://www.chadlavigne.com/ 

Oh, patents! Tory Burch perfume bottle cap

Copyright © Françoise Herrmann

Tory Burch the first Tory Burch perfume, launched in 2013 as part of a larger Tory Burch line of cosmetics, is conditioned in a perfume bottle that was awarded several patents. Designed by Chad Lavigne Studio, master of iconic packaging for cosmetics, the Tory Burch perfume bottle was awarded the US Design patent USD728367S1, titled Perfume bottle, on May 5, 2015. The patent was awarded to both Chad Lavigne and Tory Burch.   

Below, the Figure 1 extracted from the patent, together with an image of the small, marketed 50 ml bottle of Tory Burch Eau de Parfum by Tory Burch. The Figure 1 depicts a perspective view of the perfume bottle. The broken lines on the drawing indicate those parts of the perfume bottle that are unprotected by this design patent. Thus, you will notice that USD728367S1, in fact only covers the sculpted four sides of the cube-shaped Tory Burch perfume bottle cap.  

As a reminder, a US design patent only covers the ornamental aspects of an invention, whereas a US utility patent covers how an invention works. As a result, this Tory Burch perfume bottle design patent covers what the sides of the perfume bottle cap look like vs. any aspect of the chemical composition of the perfume, or of the manufacture of the perfume bottle caps.

References

Tory Burch (website)

https://www.toryburch.com/ 

Chad Lavigne Studio

http://www.chadlavigne.com/