Copyright © Françoise Herrmann
Guerlain’s Abeille Royale line of cosmetics includes a patented honeycomb-shaped flask, used as vessel for the collection of night, day and eye creams. Beyond mimetics and the company's twenty-first century research on the benefits of bee-related compounds, the flask design is aligned with the history of the Guerlain products. In particular, the honeycomb flask celebrates the renowned bee bottle, containing the Eau de Cologne Impériale, created by the founder Pierre-François Pascal Guerlain, in 1853. Guerlain's choice of a bee design had then honored the French Emperor's own heraldic selection of this symbol, together with the eagle, almost two centuries ago.
The US design patent USD908501S, titled Flask, in contrast to a utility patent, covers the ornamental aspects of the Guerlain honeycomb flask. As a reminder:
“a utility patent” protects the way an article is used and works (35 USC 171), while a “design patent” protects the way an article looks (35 USC 171) [MPEP Chapt. 1502.01; [R-07.2015]].
Below, the patent Figure 1 depicting a front view of the flask, together with the marketed day and night Abeille Royale creams, in their patented honeycomb flasks.
References
Guerlain (website) https://www.guerlain.com
Guerlain Abeille Royale (product line) https://www.guerlain.com/us/en-us/skincare/collections/abeille-royale/
Manual of Patent Examination Procedure (MPEP) Chapt. 1502.01 – Definition of a Design [R-07.2015] https://www.uspto.gov/web/offices/pac/mpep/s1502.html
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