Copyright © Françoise Herrmann
Almost 200 years after the foundation of the House of Guerlain, in Paris, in 1828, the famous French luxury cosmetics brand continues to innovate in the spirit of the founder, Pierre-François Pascal Guerlain. The House of Guerlain became famous in 1853 with the creation of L’Eau de Cologne Impériale for the French Emperor Napoleon III. A commission that promoted Pierre-François Guerlain: “His Imperial Majesty’s Official Perfume Maker”.
The 1853 perfume bottle was no less famous than the Eau de Cologne, as it was decorated with hand-painted bees, in gold. Bees, which were the Emperor’s symbol of choice, appearing embroidered on the imperial ermine coat, together with the Imperial Eagle. Thus, it comes as no surprise that a cosmetics product line, research-driven using the beneficial properties of bees, should arise so many years later. A line of bee products that, most significantly, boasts another fabulous ornamental bee design on the bottle.
The 21st century Guerlain Abeille Royale (royal bee) bottle design is patented with the US design patent USD862244S, titled Perfume bottle. As a reminder: “a utility patent” protects the way an
article is used and works (35 U.S.C. 101), while a “design patent” protects the way an
article looks (35 U.S.C.
171) [MPEP Chapt. 1502.01; [R-07.2015]].
Below, one of the patent drawings of the 21st century Guerlain Abeille Royale bottle, together with an image of the marketed embodiment.
References
Guerlain - The House. https://www.guerlain.com/us/en-us/c/maison-guerlain.html
USPTO - MPEP – Chapt. 1502-01 – Distinction between design and utility patent. https://www.uspto.gov/web/offices/pac/mpep/s1502.html
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