Must de Cartier, with a "u" pronounced, in French, as in the French pronoun of address tu, means “Cartier, it’s a must!”
Indeed, English modals of necessity entered the world of French luxury folklore, in the early 1970s, with the creation of the Cartier Must (have) collections. Beginning with Cartier Tank watches, a Cartier Must Tank collection was created for the blockbuster Cartier Tank watch, originally designed by Louis Cartier, in 1917. The first perfume ever created by the House of Cartier, in the 1970s, was also called Must de Cartier, for both men and women. A perfume that different Cartier-commissioned perfumers have re-invented, several times since.
The container, for the Must de Cartier (2000) perfume for men, is a patented invention. The US design patent, USD453106S, titled Perfume container, was awarded, on January 29, 2002, to the inventor, Thierry Peltrault, and assigned to Cartier International B.V., in Amsterdam, The Netherlands.
The Must de Cartier (2000) perfume for men was created by Nathalie Feisthauer. The Must de Cartier for men (2000) is a complex amber spicy fragrance, including first Anise, Olive Leaf, Green Mandarin, Carnation, Grapefruit, Coriander Bergamot, then Cinnamon and Ginger, and finally Vanilla, Sandalwood, Tonka Bean, Cedar, Musk, Vetiver and Patchouli.
Below, the patent Figure 1 depicts a front view of the bottle created for the Must de Cartier (2000) perfume for men, together with an image of the marketed embodiment of the invention.
References
Cartier (website)
Cartier MUST
Nathalie Feisthauer
Thierry Peltrault
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