Thursday, October 20, 2022

Oh, Cartier! Oh, Pasha!

Copyright © Françoise Herrmann

The legendary French House of Cartier, luxury jeweler, watchmaker, perfume and leather goods maker, since 1847, was awarded more than one patent. For example, the now-expired US design patent,  USD348333S, titled Perfume atomizer, was granted on June 28, 1994, for the still very popular Pasha(1) perfume for men. A perfume whose fragrance was most recently re-invented in 2020. The atomizer bottle patent was awarded to Alain-Dominique Perrin and Jacques Diltoer, and initially assigned to Cartier International BV, in Amsterdam, The Netherlands.

The Pasha atomizer bottle and cap bring together many signature designs of the House of Cartier. Specifically, the Pasha atomizer bottle incorporates the blue sapphire cabochon crown on Cartier watches, at the tip of the perfume bottle cap; the Cartier Trinity ring at the base of bottle cap, the Cartier Love ring at the base of the cabochon, and the decorative gadrooning of the dome-shaped cap and bottle, found on Cartier keyrings, lighters and other small goldsmith items. The Pasha perfume also shares its name with the Cartier Pasha watch, introduced in 1985. 

Below, the patent Figure 1, showing a front elevational view of the perfume atomizer bottle, together with an image of the marketed iconic Pasha atomizer bottle.


The original 1992 Pasha de Cartier perfume had a lavender and patchouli fragrance. The 2020 Pasha parfum de Cartier, designed by Mathilde Laurent, both amplifies and complexifies the original fragrance, with notes of sandalwood, fir balsam, labdanum, benzoin, ambrocenide molecule and tonka bean.

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Note
The term "Pasha" originates in Ottoman Turkish. It was the title given to the person in charge of a Province. Nowadays, "pasha" is a term of endearment. 
 
References
Cartier High Jewelry
https://www.cartier.com/en-us/high-jewelry/latest-collections/

Cartier Watchmaking
https://www.cartier.com/en-us/watchmaking.html

Pasha Parfum de Cartier 
https://www.cartier.com/en-us/art-of-living/fragrances/mens-fragrances/pasha-de-cartier-parfum-65100021.html

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