Sunday, October 23, 2022

Oh, Cartier! Oh, Panthère!

Copyright © Françoise Herrmann

Re-invented in 2020, by Mathilde Laurent, the House of Cartier perfume La Panthère comes conditioned in a patented signature glass bottle, through which the carved face of a panther might be seen. The stunning design of the bottle was awarded the US design patent, USD768504S1, titled Perfume bottle, on Oct. 11, 2016. The patent was granted to the inventor Elie Papernik, and assigned to Cartier International, AG, in Switzerland.

Jeanne Toussaint, Artistic Director for the House of Cartier from 1914 to 1970, is credited for having iconized the Cartier panther (Pasquier, 2020). Incorporated into numerous pieces of jewelry, made to order for such famous clients as the Duchess of Windsor, the Aga Khan, and Daisy Fellowes(1), the feline continues to inspire Cartier jewelers and watchmakers, as well as the House perfumers.

Below, the patent Figure 1, showing the front view of the bottle with the panther face, together with an image of the marketed perfume bottle, also showing the panther face. Cartier's La Panthère floral perfume was launched in 2014. The complex fragrance includes notes of Rhubarb, Strawberry, Anise and Bergamot; Gardenia, Rose, Ylang-Ylang, Pear and Orange Blossom, as well as Oakmoss, Musk, Leather and Patchouli.


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Note
(1) Paris Editor of the American magazine Harper’s Bazaar. 

References

Cartier (website)
https://www.cartier.com/en-us/home

Pasquier, M. (Dec. 30, 2020) Quel secret se cache derrière le symbole de la panthère de Cartier ? Vogue Magazine (France).
https://www.vogue.fr/joaillerie/article/la-panthere-de-cartier

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