Oh, patents! Maria Grazia Chiuri Dior Book Tote

 Copyright © Françoise Herrmann

Inspired by a 1967 Marc Bohan* drawing found in the Dior archives, Maria Grazia Chiuri,** designed the Dior Book Tote. The Dior Book Tote was launched in 2018. 

The US design patent  USD1028499S1, titled Handbag, was awarded on May 28, 2024, to Maria Grazia Chiuri for the Dior Book Tote Paris Map design in tapestry. The Applicant was Christian Dior Couture, in Paris, France. 

Since the Dior Book Tote first appeared on the runway, the handbag has been re-invented many times, in ornate tapestries that require about 40 hours and 1500 stitches to produce. Below, the extracted patent Figure 1.1, showing the Paris Map design in tapestry, together with a series of marketed embodiments of the Dior Book Totes. The series illustrates the variety of Dior Book totes produced with different tapestry designs. 

Figure 1.1. USD1028499S1

Dior Book Tote - Hibiscus

Dior Book Tote - Mille Fleurs
(Dior Cruise 2021)

                  

Dior Book Tote - Phoenix

Dior Book Tote - Black Leopard
 Mitzah Bricard-inspired (Fall 2021)

Dior Book Tote - Toile de Jouy Tropicalia

Dior Book Tote - Butterflies

Dior Book tote - Butterflies
(Fall/Winter 2018)

Dior Book Tote - Zodiac

Dior Book Tote - Dior Oblique in burgundy

Note

*Marc Bohan (1926-2023), Creative Director at the House of Dior from 1960 to 1989. 
**Maria Grazia Chiuri, first woman Creative Director at the House of Dior from 1997 to 2025. 

References

Dior Tote Bags

https://www.dior.com/en_us/fashion/womens-fashion/bags/totes-bags
Pender, W. (Aug. 11, 2025). Why the Dior Book Tote Remains One of Fashion’s Most Iconic Bags. What goes around comes around - WGACA.
https://tinyurl.com/bdzcykz4 
Williams, A. (Sept. 9, 2023). Marc Bohan, Designer Who Oversaw the Dior Look for Decades, Dies at 97. NYTimes. 
https://www.nytimes.com/2023/09/09/fashion/marc-bohan-dead.html

Oh, patents! Maria Grazia Chiuri Dior Saddle Bag

 Copyright © Françoise Herrmann

In 2018, Maria Grazia Chiuri* gave the Y2k Galliano Dior Saddle Handbag a second wind. She made the Saddle handbag a bit larger so it would accommodate cell phones, and she provided a crossbody strap. The Chiuri Saddle Bag was also produced with different materials, more colorful and ethnic, fringed and beaded. 

The US design patent, USD1068257S1, titled Handbag was awarded to Maria Grazia Chiuri for the Saddle Bag on April 1, 2025. The Applicant was Christian Dior Couture in Paris, France. The patented ornamental design covered the Paris Map print on leather.

Below, the extracted patent Figure 1.1 and a few of the many marketed embodiments of the Chiuri Saddle Bag, in fabric and leather. Each Saddle Bag displays the iconic dangling “D” charm, and CD letter handle rings on each side.

Figure 1.1  USD1068257S1

Dior Saddle Bag - Beaded and fringed.

Dior Saddle Bag - Beaded and fringed.

Dior Saddle Bag - Beaded and fringed.

Dior Saddle Bag - Beaded and fringed.

Dior Saddle Bag - Beaded and fringed.

Note

*Maria Grazia Chiuri, first woman Creative Director at the House of Dior from 2016 to 2025. 

References 

Dior Handbags 

https://tinyurl.com/mryhujb4 
De Klerk, A. and N. Hughes (June 22, 2024). The History of the Hero: The Dior Saddle Bag. Harpers Bazaar. 

https://www.harpersbazaar.com/uk/fashion/a42118540/dior-saddle-bag/

Oh, patents! John Galliano Dior Saddle Handbag

 Copyright © Françoise Herrmann

The John Galliano* Dior Saddle Handbag was the Y2K (Year 2000) "hit" bag, and one of Galliano’s greatest accomplishments (De Klerk & Hughes, 2024). The Galliano Dior Saddle Handbag was awarded the US design patent, USD449737S, titled Saddle Handbag, on October 30th, 2001. The patent was assigned to Christian Dior, S.A., in Paris, France. 

Below, the extracted patent Figure 1, showing a front elevation view of the Saddle Handbag. Next to the patent figure, an embodiment of the Dior Saddle Handbag in denim with beige leather and gold hardware. 

Note
*John Galliano was Creative Director at the House of Dior from 1997 to 2011. 

References 

Dior Handbags 

https://tinyurl.com/mryhujb4 
De Klerk, A. and N. Hughes (June 22, 2024). The History of the Hero: The Dior Saddle Bag. Harpers Bazaar. 

https://www.harpersbazaar.com/uk/fashion/a42118540/dior-saddle-bag/

Oh, patents! Dior Rihanna Collection

Copyright © Françoise Herrmann

On April 11, 2017, the US design patent USD783702S, titled Sunglasses, was awarded to Robyn Rihanna Fenty, inventor and popstar. The patent was assigned to Christian Dior Couture S.A., In Paris France. The patent covers the eponymous Dior eyeware collection, called Rihanna. 

According to Fashionista, the Dior Rihanna collection was Inspired by the iconic Star Trek prosthetic visor eyeware, worn by Lieutenant Geordi La Forge. The collection comes in several different colors, even a 24K gold-plated model. Rihanna collaborated with Mathieu Jamin, Creative Director for eyewear and watches at the House of Dior, on all aspects of the project. 

USD783702S1 figure 1 and images of the Dior Rihanna collection of sunglasses

References

AFP (May 30, 2016) Rihanna and Dior release new sunglass collection. Agence France Presse.

 https://sg.asiatatler.com/style/rihanna-and-dior-release-new-sunglass-collection 

Fernandez, C. (Nov. 1, 2017) Rihanna collaborates with Dior on new "StarTrek"-inspired sunglasses line. Fashionista. 

https://fashionista.com/2016/05/rihanna-dior-sunglasses-star-trek

Oh, patents! DiorClub1 peak

Copyright Françoise Herrmann

Peak? 

Peak is a British term, defined in Hornby's Oxford Dictionary as “pointed front part of a cap; projecting brim (to shade the eyes)". The corresponding American English term is "visor", which should explain any difficulties you might experience searching for visor patents, drafted by a speaker of British English.

The DiorClub1 visor is included in the sunglasses category with a 100% UVA/UVB-protected plastic peak. The DiorClub1 visor also has an inside cushioning foam strip, running the full length of the forehead, designed to increase comfort. The Dior logo “J’ADIOR” appears on the front of the visor, and the name “Christian Dior” is woven into the wide adjustable elastic band, on the back. 

The US design patent USD862045S, titled Peak, was awarded on October 8th, 2019, to Mathieu Jamin, inventor of the DiorClub1 design, and Creative Director for eyewear and watches at the House of Dior. The patent Figure 1.5 drawing is shown below, together with various corresponding models of the marketed DiorClub1 visor.

Reference

Dior (Company website)

www.dior.com

Oh, patents! DiorMercure sunglasses

Copyright Françoise Herrmann

The slim, rectangular, single lens DiorMercure sunglasses are made of acetate. The slim arms, also made of acetate, each have a ribbed rubber accent. The slim wrap-around-brow style is often referenced as futuristic.

The US design patent USD881264S1, titled Pair of glasses, was awarded on April 14, 2020, to Mathieu Jamin, inventor of the DiorMercure design, and Creative Director for eyewear and watches at the House of Dior.  Included below, the patent Figure 7, and images of the marketed DiorMercure sunglasses in gray silver, dark gray and crystal blue. 

USD881264S1 - Figure 7

DiorMercure sunglasses
 (gray silver,  gray and crystal blue)

Reference

Dior (Company website)
www.dior.com

Oh, patents! HarDior sunglasses

Copyright © Françoise Herrmann

HarDior (Hardcore Dior) sunglasses feature a palladium-tone, extremely light-weight, composite metal frame, with a  single, rimless, oversized (61 mm), rectangular acrylic lens. HarDior sunglasses are patented with the US design patent USD825645S1, titled Sunglasses, awarded on August 14, 2018 to Mathieu Jamin, inventor of the HarDior sunglasses and Creative Director for eyewear and watches at the House of Dior.

Included below, the patent Figure 1.2, together with three HarDior models in green, orange and grey.

USD825645S1 - Figure 1.2

HarDior sunglasses (green, orange and grey)

Reference

Dior (Company website)

www.dior.com

Oh, patents! DiorSoReal sunglasses (3)

Copyright © Françoise Herrmann

DiorSoReal deconstructed aviator sunglasses feature an open nose bridge.  The DiorSoReal design is protected in the US with the design patent USD832912S1, titled Sunglasses, awarded, on November 6, 2018, to  Mathieu Jamin, inventor of the DiorSoReal sunglasses and Creative Director for eyewear and watches at the House of Dior. 

Included below, the patent Figure 1, together with the image of a corresponding marketed pair of DiorSoReal sunglasses, in pink with gold rim. 

As a reminder, the difference between a US design patent and a US utility patent is the following:

 “a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]]. 

USD832912S1 - Figure 1

DiorSoReal (pink and gold)

 

References

Dior (Company website) : www.dior.com

MPEP – Chapt. 1502-01 – Distinction between design and utility patent. https://www.uspto.gov/web/offices/pac/mpep/s1502.html

Oh, patents! DiorQuake3 sunglasses

Copyright © Françoise Herrmann

The aviator-style DiorQuake3 sunglasses comprise a single, oversized, UV-protected lens, that comes in several different colors. A discreet Christian Dior logo appears on each temple. For the DiorQuake3 single-lens design, the US design patent USD875819S1, titled Spectacles, was granted, on Feb. 18, 2020, to Mathieu Jamin, inventor of the DiorQuake 3 single-lens, aviator-style sunglasses, and Creative Director for eyewear and watches at the House of Dior.

Included below, the patent Figure 7, together with an image of the DiorQuake3 sunglasses, displaying a grey-colored lens. 

As a reminder, the difference between US design and utility patents is the following :

“a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]]. 

 

USD875819S1 - Figure 7

DiorQuake3 (grey)

References

Dior (Company website) : www.dior.com

MPEP – Chapt. 1502-01 – Distinction between design and utility patent. https://www.uspto.gov/web/offices/pac/mpep/s1502.html

Oh, patents! DiorQuake1 sunglasses (1)

Copyright © Françoise Herrmann

If you are fond of designer sunglasses, the DiorQuake1 shades are spectacular!

The DiorQuake1 design features a flat, rimless, single UV-protected lens, with a distinctive oversized square shape. The DiorQuake1 sunglasses are sometimes called Dior ColorQuake1, because the single lens comes in several different colors, such as fuchsia (shown below), burgundy, grey, nude, yellow, green or navy.  A discreet Christian Dior (CD) logo appears on the temples. 

The DiorQuake1 design is patented. The US design patent USD858623, titled Sunglasses, was granted, on September 3, 2019, to Mathieu Jamin, inventor of the DiorQuake1 single lens sunglasses, and Creative Director for eyewear and watches at the House of Dior.

 As a reminder, a design patent is different from a utility patent in that: 

“a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]]. 

Below,  the patent Figure 7,  together with an image of the marketed DiorQuake1 model, displaying a single fuschia-colored lens.

USD858623 - Figure 7

DiorQuake1 (fuschia) 

References

Dior (Company website): https://www.dior.com/en_us

MPEP – Chapt. 1502-01 – Distinction between design and utility patent.https://www.uspto.gov/web/offices/pac/mpep/s1502.html

Oh, Dior! J’adore!

Copyright © Françoise Herrmann

The flask for Dior’s J’adore perfume line was awarded the Costa Rican industrial design patent CR6028(S) titled Diseño de botella J’adore.

Below, one of the patent drawings is included. The figure drawing shows the flask from the front.  An image of the marketed Dior J'adore set of 4 fragrances is also included.  

Contrary to US design patents, CR industrial patents contain a written narrative description of the design, which may be accessed here. An extract of the Dior Jadore flask description is included below (in Spanish). 

El frasco comprende un cuerpo y una tapa. El cuerpo tiene forma de un ovoide, truncado en la parte inferior, formando una base de sustentación plana. EI cuerpo se prolonga hacia arriba en un cuello elongado hasta llegar a un diámetro mínimo, después del cual se ensancha nuevamente para terminar en una tapa en forma de esfera fuertemente achatada en sentido horizontal. El cuerpo del frasco es de cristal o vidrio (por ejemplo, transparente), Igual que la tapa, pero el cuello es metálico de color dorado y está adornado con surcos horizontales paralelos. [Extracted from CR6028(S)]

Reference

Dior

www.dior.com

Oh patents! Miss Dior original 1947 flask

Copyright © Françoise Herrmann

Christian Dior’s first perfume, launched in 1947, was Miss Dior. The perfume was named after Catherine Dior, Christian Dior’s sister. The perfume, still available to date, was originally conditioned in an urn-shaped flask. 

The original Miss Dior flask was awarded the Canadian Industrial Design patent CA16733 (S), titled Flacon fantaisiste. The application for registration of the design was filed on December 24, 1948, in Montreal, Canada, and granted on Jan. 31, 1949, in Ottawa, Canada. 

The Canadian industrial design drawing that was filed, together with a vintage image of the original marketed Miss Dior perfume flask, are included below.

The Industrial Design description (in French) of the urn-shaped flask, including its rounded and flattened shape, the ovoid cap, the thin rib on each side of the flask, and the rectangular frame on the front, is included below for added detail. 

Ledit dessin de fabrique consiste en un flacon à col court, aux flancs rebondis et corsé vers le bas, ce flacon étant aplati et coiffé d’un bouchon ovoïde; la face frontal du flacon comportant un encadrement rectrangualrie, une nervure étroite étant formée de chaque côté du flacon et s’étendant de la partie corsée jusqu’au dessus du col. 

Reference

Dior

www.dior.com

*Paperclip-listed

Oh, patents! Dior Addict Lip ink tube and applicator

Copyright © Françoise Herrmann

Dior Addict Plumping Lacquered Lip Ink applies with a small foam brush, dipped into a lipstick shaped tube within a transparent receptacle. The design of the receptacle, inner tube and foam brush were together awarded the US design patent USD742071(S1), titled Lipstick case.

The design patent drawing Figure 6 is included below, together with an image of one of the marketed Dior Addict Plumping Lacquered Lip Ink, in the color pink.

As a reminder: “a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]].

References

Dior

www.dior.rom

MPEP – Chapt. 1502-01 – Distinction between design and utility patent

https://www.uspto.gov/web/offices/pac/mpep/s1502.html

Oh, patents! Dior Homme cosmetics flask

Copyright © Françoise Herrmann

The stunning cube-shaped flask for the Dior Homme cosmetics line Dermo System was granted the US design patent USD557612 (S), titled Flask for cosmetic product.

As a reminder: “a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]].

The patent drawing Figure 4  is included below, together with an image of the marketed product.

 References

Dior

www.dior.com

MPEP – Chapt. 1502-01 – Distinction between design and utility patent

https://www.uspto.gov/web/offices/pac/mpep/s1502.html

Oh, patents! Dior Homme perfumery flask

Copyright © Françoise Herrmman

The perfume bottle for the Dior Homme product line was awarded the US design patent USD565963S1, titled  Flask for perfumery products.

As a reminder: “a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]].

Below, one of the patent drawings extracted from USD565963S1, together with several images of the Dior Homme marketed product line, including Cologne, Eau for Men and perfume.

References

Dior
https://www.dior.com/en_us 

MPEP – Chapt. 1502-01 – Distinction between design and utility patent

https://www.uspto.gov/web/offices/pac/mpep/s1502.html