The US design patent USD606886S1, titled Wrist
watch, was awarded, in 2009, to Paolo Bulgari, the great-grandson of
Sotirio Bulgari[1] [1857-1932], founder of the famous Italian brand BVLGARI®[2].
The Serpenti
wristwatch design, disclosed in this patent, is one of many iterations of a collection
that began in the 1940s. A collection that has shed its skin, almost every decade, one more popular Serpenti
design, after another.
As a reminder: “a utility patent”
protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an
article looks (35 U.S.C.
171) [MPEP Chapt. 1502.01; [R-07.2015]].
Below, Figure 1 extracted from USD606886S1, together with a marketed embodiment of the patented design, in gold with inlaid diamonds, and mother of pearl.
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Notes
[1] The founder Sotirio Bulgari was Greek. His family name “Bulgari”
means “Bulgarian”.
[2] The eponymous brand name BVLGARI® is spelled with the classical Latin
alphabet.
References
BVLGARI
MPEP – Chapt. 1502-01 – Distinction between design and utility
patent
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