The BVLGARI® Serpenti collection includes necklaces. The US design patent USD779999S1, titled Article
of jewelry, discloses the ornamental design of a BVLGARI® Serpenti necklace. The patent was awarded to
Paolo Bulgari, great-grandson of the BVLGARI® [1] founder, Sotirio Bulgari [2]. The patent was filed on March
26, 2015, and granted on February 28, 2017.
Included below, the patent Figure 1, together with an embodiment of the patented BVLGARI® Serpenti necklace, with full pavé
diamonds.
As a reminder: “a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]].
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Notes
[1] The eponymous trademarked name BVLGARI® is spelled with the classical Latin alphabet.
[1] The eponymous trademarked name BVLGARI® is spelled with the classical Latin alphabet.
[2] The founder Sotirio Bulgari was Greek. His family name “Bulgari” means “Bulgarian”.
References
BVLGARI® (website)
MPEP – Chapt. 1502-01 – Distinction between design and utility patent
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