The US design patent, USD835541S1, titled Article of jewelry, was awarded on
December 11, 2018, to Lucia Silvestri, BVLGARI®'s Creative Director for jewelry.
The patented design covers the BVLGARI®
Serpenti earrings designed by Silvestri.
Included below, three patent figure drawings, respectively
depicting a front view (Fig. 1), a
right view (Fig. 5) and a bottom
view (Fig. 7)
of the Silvestri-designed BVLGARI® Serpenti earing. Three marketed embodiments of
the design are also included. From top to bottom, the Silvestri-designed BVLGARI® Serpenti earrings, created: in rose gold, encrusted with full pavé
diamonds and two rubellite eyes; in white gold, encrusted with full pavé diamonds and two emerald
eyes; and in rose gold, encrusted with half-pavé diamonds and two malachite eyes.
As a reminder: “a utility patent”
protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an
article looks (35 U.S.C.
171) [MPEP Chapt. 1502.01; [R-07.2015]].
References
BVLGARI® (website)
MPEP – Chapt. 1502-01 – Distinction between design and utility
patent
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