Awarded the US Design patent USD835538S1, titled Article
of jewelry, Lucia Silvestri is BVLGARI®’S Gem Hunter-in-Chief and Creative
Director for jewelry. Silvestri is also one of the BVLGARI® jewelry designers. Among more than
1000 creations, Silvestri re-designed the BVLGARI® Serpenti collection.
The
patent figure drawing included below, together with three marketed embodiments
of the patented design, are all BVLGARI® Serpenti pieces, designed by
Silvestri.
As a reminder: “a utility patent” protects the way
an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an
article looks (35 U.S.C.
171) [MPEP Chapt. 1502.01; [R-07.2015]].
References
Abrams, C. (Aug. 16, 2018) A day in the life of
Bulgari’s Creative Director Lucia Silvestri – Wall Street Journal.
Beckett, K. (Dec. 6, 2019) A Ruby Anniversary With Emeralds, Steel
and Diamonds, Too. NY Times.
BVLGARI® (website)
MPEP – Chapt. 1502-01 – Distinction between design and utility
patent
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