Wednesday, December 25, 2019

Oh, patents! BVLGARI® Serpenti (6)

Copyright © Françoise Herrmann

Awarded the US Design patent USD835538S1, titled Article of jewelry, Lucia Silvestri is BVLGARI®’S Gem Hunter-in-Chief and Creative Director for jewelry. Silvestri is also one of the BVLGARI® jewelry designers. Among more than 1000 creations, Silvestri re-designed the BVLGARI® Serpenti collection. 

The patent figure drawing included below, together with three marketed embodiments of the patented design, are all BVLGARI® Serpenti pieces, designed by Silvestri.  

                                                  
As a reminder: “a utility patent” protects the way an article is used and works (35 U.S.C. 101), while a “design patent” protects the way an article looks (35 U.S.C. 171) [MPEP Chapt. 1502.01; [R-07.2015]].

References 
Abrams, C. (Aug. 16, 2018) A day in the life of Bulgari’s Creative Director Lucia Silvestri – Wall Street Journal.
Beckett, K. (Dec. 6, 2019) A Ruby Anniversary With Emeralds, Steel and Diamonds, Too. NY Times.
BVLGARI® (website)
MPEP – Chapt. 1502-01 – Distinction between design and utility patent