Saturday, April 14, 2018

Oh, patents! The latest Balenciaga tote

Copyright © Françoise Herrmann

The latest, Urban Guerrilla, Graffiti Love, Balenciaga Tote is patented. The US design patent USD801682, titled Handbag was awarded to Isabelle Guichot, former Balenciaga CEO, on November 7, 2017.

As a reminder, the difference between a US design patent and a US utility patent is the following:
“a “utility patent” protects the way an article is used and works (35 U.S.C. 101), while a "design patent" protects the way an article looks (35 U.S.C. 171)” (USPTO)
Patent Figure drawings 2 and 6 are included below, respectively showing a front and top view of the handbag, together with an image of the marketed tote. 

Note:  Just FYI, Balenciaga is a luxury Spanish basque fashion design house, founded in Spain; in 1919, by Cristóbal Balenciaga. 

Herrmann, F. (Oct. 17, 2017) Oh, patents! Balenciaga Bazar totes
Herrmann, F. (Oc.t 16, 2017) Balenciaga's Ikea-inspired tote
MPEP – Chapt. 1502-01 – Distinction between design and utility patent

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